This is a blog geared toward small businesses, but that doesn’t mean we can’t play with the big boys sometimes. I wanted to talk about one company that is doing a lot of things right: Starbucks
Starbucks is a pretty bad-ass player at Social Media. Sure they’re huge, but that doesn’t mean a small business like yourself can’t learn from them. Here are a couple lessons worth paying attention to:
Listen To Your Customers
Starbucks has an entire website dedicated to listening to their customers. It’s called My Starbucks Idea, and it’s a place for those to give suggestions on how to improve the “Starbucks experience”.…
The social media application my clients are most afraid of is: Twitter. I understand why. It’s a completely different form of communication than we are used to. Plus those 140 characters can make getting your point across feel impossible. However, Twitter can be a pretty useful tool. In an attempt to de-mystify it, I’m going to tell you the very first thing you need to do in order to conquer the Twitter.
I read hundreds of blogs a day. They fall into two categories: professional (blogs concerning social media) and recreational (interior design blogs). In the past few weeks I feel as though I’ve read half a dozen posts from various bloggers who are either trying to convince me that I should only blog when I have something truly amazing to say, whether that is once a week or once a month OR I should inundate my readers with content all day long. 5 posts a day! 10 posts a day! Why not 1,000,000 posts a day?
After my post yesterday on 
When you think about marketing via social media, it’s ok to be scared and feel like you have no idea what you’re doing. Have I not said that before? I apologize if I haven’t. Because it’s true. Social media can feel exhausting and endless and if you don’t know where to begin, it can feel even more so. Sometimes a goal or project feels so insurmountable that it stops a person before they even start it. Like organizing your closet, learning French, or conquering social media.
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