Blog

Clearing Up 4 Common Misperceptions About Writers

Clearing-Up-4-Common-Misperceptions-About-WritersI was sitting in the dog park, my scared little pooch glued to my side instead of playing with the bigger (and meaner) dogs, when a woman turned to me and asked, “what do you do for a living?”

 

I hate this question.

 

It’s not because I’m not proud of being a Chicago freelance writer. I used to dream of the day when I could answer the question …

The Two Most Important Questions Businesses Need To Answer

The-Two-Most-Important-Questions-Businesses-Need-To-AnswerThere are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.

 

But then we get into the sticky questions. What is your purpose? What do you want to accomplish? What is your grandmother’s maiden name? You may not know the answers to these questions.

 

While many businesses take the time …

How to Write a Short Blog Post With a Big Impact

how-to-write-a-short-blog-post-with-a-big-impactThere are a million reasons to keep up a company blog. One of the main reasons is to position your company as an expert in your field. Sounds hard doesn’t it? It’s a daunting task, learning how to use a blog to make yourself an expert. There is a trick I am going to share that makes it quite easy. It’s not something that can be used with every blog …