Category: Social Media

Social Media Sharing is Caring

social-media-sharing-is-caringI apologize for my lack of post on Monday.  It’s the first time I’ve missed a regular posting date in six months, and it felt bad.  However, the end of the year is always hectic, and trying to finish up a ton of projects has left me with little time or energy to write posts for my own site.

I’m also in the process of trying to get a portfolio …

The Secrets of Inbound Marketing

the-secret-to-inbound-marketingDid you know that social media is basically just inbound marketing?  Social media gives companies the tools they need to get interested potential customers to come to them, rather than spending their money on trying to reach them with traditional marketing.

I’m not going to say that traditional marketing is dead, because it’s obviously not, and probably never will be, but nowadays, inbound marketing is the way to go.

The …

A Week of Opinions: Ghostblogging is Smart

a-week-of-opinions-ghostblogging-is-smartGhostblogging is the process of paying someone else to write blog posts for you. There has been talk in the blogosphere about whether or not this is ethical. I say blergh to those people who think it is not.

When businesses blog as a part of their company’s marketing campaign, hiring someone to write the posts for them is not unethical. In fact, it’s smart.

Understanding the importance a blog …

A Week of Opinions: Why Your Thoughts Matter

A-Week-of-Opinions-Why-Your-Thoughts-MatterI was talking with a friend the other day about how I come up with my blog posts. Any blogger knows that it’s not an easy feat to put out many posts a week. My friend is thinking of starting a blog and her biggest concern is whether or not she would be able to come up with enough topics to sustain a 3-5 posts a week schedule.

I understood …

The Follow Up

the-follow-upThe reason so many of us blog and are on social media is to make contacts for our business. Yet so many of us have trouble following up after an initial contact. A colleague may tell us to connect with a person, and so we friend them or connect on LinkedIn, but then forget about the important part — following up with this person.

There are many reasons people don’t …