Category: Business Blog

How An Editorial Calendar Will Change Your Blogging Life

blogging-with-an-editorial-calendarThis is my fourth and last post this week on blogging for business. I have covered many topics, from finding inspiration to writing tips to business blog rules. I hope you’ve learned.

But there’s something I haven’t really touched on that I truly believe will change your blogging life. It’s not illegal, it’s not hard to do, and it won’t wake you up in the middle of the night screaming. …

How To Write Content For A Business Blog

business-blog-content-101When researching the art of blogging, one will often read this rule: Write with your ideal customer in mind. It is a powerful tip, one that comes second to my most sacred blogging rule: Provide value to your reader.

I am going to take my own advice and write for my ideal customer. Who is my ideal customer? It’s a small business owner who is just dipping their toe in …

Blogging for Business: Four Important Questions

four-thought-provoking-questionsIf you are considering starting a blog for your business, make sure to put in the thought it requires.  I don’t believe it should be a question of if you want to start a blog (I tell you why you should here), but what will the goals of the blog be?  In order to get the most from your blog, it is important to know what you are starting …

Five Ways To Engage Your Customers

Excited-Customers-Coming-Back-For-MoreIf you want your blog read on a consistent basis, you need to provide your readers with value.  Assuming you started your blog as an extension of your business, your blog is a way to keep customers informed of your comings and goings and also to grow your online presence.  If you are using your blog as a platform for your business, you want to get as many return readers …