help-settle-this-debate-quality-vs-quantityI read hundreds of blogs a day. They fall into two categories: professional (blogs concerning social media) and recreational (interior design blogs). In the past few weeks I feel as though I’ve read half a dozen posts from various bloggers who are either trying to convince me that I should only blog when I have something truly amazing to say, whether that is once a week or once a month OR I should inundate my readers with content all day long. 5 posts a day! 10 posts a day! Why not 1,000,000 posts a day?

This debate has raged so long and had so many valid points made that I can no longer keep them straight in my head. So I am going to lay things out as I see them. The pros and cons of quality vs quantity. Perhaps seeing them in writing will help me figure out who is right — if anyone is.

Quality PROS:

- All posts will be of value to my readers

- The pressure to produce content every day is gone

Quality CONS:

- I provide my readers with less content

- Sometimes the pressure to write everyday leads to some really great content. With that pressure gone, will a lot of what are my favorite posts have never been written?

- Less content for the search engines to index

- Stats prove that blogs with more content are more popular

Quantity PROS:

- There is lots of content, both for readers and for search engines to index

- I have to be constantly aware of what is going on in the blogosphere in order to be inspired to write

- I write more and you know what they say, practice makes perfect

Quantity CONS:

- The content is not always my absolute best work

- As much as I’d like it to be, blogging is not the only part of my life.  If I didn’t have to put the time in every day to think of a topic and write a post, I’d have more time to put towards promoting my business in other ways.

- Readers can feel like they are being inundated with content

Truthfully, I knew where I stood on this issue before making my list. I just wanted to see if I was able to change my own mind. I wasn’t.

I am all for quantity. I think that providing fresh content day in and day out is a challenge, but one that pushes me to be better than I am. I hope I am providing value to those who read my posts, and if I’m not, then my guess is they’re going to stop following me anyway.

In case you were interested in some of the posts that sparked this post, here are two dueling view points, one from Chris Brogan and one from ProBlogger.

And just a last nugget of thought. Why do they have to be mutually exclusive? Why can’t my aim be to put out quality content every day? Is that such an illusive goal? I don’t think so.

What do you think? Do you have a strong view point on quality vs. quantity? Do you subscribe to either method? Did I miss any pros and cons?





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