Category: Business Website

The Two Most Important Questions Businesses Need To Answer

The-Two-Most-Important-Questions-Businesses-Need-To-AnswerThere are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.

 

But then we get into the sticky questions. What is your purpose? What do you want to accomplish? What is your grandmother’s maiden name? You may not know the answers to these questions.

 

While many businesses take the time …

What You Can Learn From Starbuck’s Social Media Recipe For Success

This is a blog geared toward small businesses, but that doesn’t mean we can’t play with the big boys sometimes. I wanted to talk about one company that is doing a lot of things right: Starbucks

Starbucks is a pretty bad-ass player at Social Media. Sure they’re huge, but that doesn’t mean a small business like yourself can’t learn from them. Here are a couple lessons worth paying attention to:…

How To Write Engaging Copy For Your Website

how-to-writing-engaging-copy-for-your-websiteExpert copy writing has the power to raise your website from average to extraordinary. Strong words will draw in readers, converting them from random visitors to customers.

A large part of my business is re-writing static website copy and taking it from drab to fab. My job is to draw in new customers and expertly describe a company’s goals, products, services, and philosophy. A few days ago one of my …