Category: Business Website

The Two Most Important Questions Businesses Need To Answer

The-Two-Most-Important-Questions-Businesses-Need-To-AnswerThere are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.

 

But then we get into the sticky questions. What is your purpose? What do you want to accomplish? What is your grandmother’s maiden name? You may not know the answers to these questions.

 

While many businesses take the time to make sure their website is visually beautiful, selecting colors that compliment each other and provide a sense of calm, they may not take the time to answer the two following questions:

 

What is your mission?

What You Can Learn From Starbuck’s Social Media Recipe For Success

This is a blog geared toward small businesses, but that doesn’t mean we can’t play with the big boys sometimes. I wanted to talk about one company that is doing a lot of things right: Starbucks

Starbucks is a pretty bad-ass player at Social Media. Sure they’re huge, but that doesn’t mean a small business like yourself can’t learn from them. Here are a couple lessons worth paying attention to:

Listen To Your Customers

Starbucks has an entire website dedicated to listening to their customers. It’s called My Starbucks Idea, and it’s a place for those to give suggestions on how to improve the “Starbucks experience”.…

How To Write Engaging Copy For Your Website

how-to-writing-engaging-copy-for-your-websiteExpert copy writing has the power to raise your website from average to extraordinary. Strong words will draw in readers, converting them from random visitors to customers.

A large part of my business is re-writing static website copy and taking it from drab to fab. My job is to draw in new customers and expertly describe a company’s goals, products, services, and philosophy. A few days ago one of my clients pointed out that I’ve been harping on about how important social media is for small businesses without once mentioning the foundation which all of that is built upon: the static website.…

Afternoon Delight: Write An About Page To Be Proud Of

Proud-of-my-bio-pageAs a bonus afternoon post, I thought we could discuss a topic that is very important but doesn’t often get a lot of recognition.  Your About page.

As I’ve mentioned before, personality is a big draw when using social media, and your About page is the perfect place to put as much personality into your website as possible.  You can write all about you in your voice and put your picture and make everyone who reads it love you.

But there’s more to the About/Bio page than personality.  This is also the page where you are going to advertise your skills and what makes you more qualified than your competitors. …