When you think about marketing via social media, it’s ok to be scared and feel like you have no idea what you’re doing. Have I not said that before? I apologize if I haven’t. Because it’s true. Social media can feel exhausting and endless and if you don’t know where to begin, it can feel even more so. Sometimes a goal or project feels so insurmountable that it stops a person before they even start it. Like organizing your closet, learning French, or conquering social media.
So let’s take a step back. You don’t need to know the ins and outs of SEO (search engine optimization) or have an excel doc of keywords or have WordPress mastered to the point where you could teach it. You just need to take baby steps. And know that as you keep at it, there will be opportunities to learn and grow. All you need to do in order to start is to actually start.
Which leads us to the question: where do I start? Blogging. I’ll say it again and again but a blog is the perfect way to bring traffic to your website and get your message out. It doesn’t need to be an everyday blog, just once a week will suffice. I’m guessing you already have a company website, so add a blog to it. While you’re dealing with the technical aspects of getting your blog put into place (email me if you need help. I know a guy) start working on posts. The usual rule of thumb is you should have eight posts on the back burner. If you’re only planning on posting one a week, that’s two full months of content.
I know it’s scary. Believe me, I do. I’ve been there. Every single person who started in on social media didn’t know what they were doing at one time or another. You aren’t alone. Take the baby step of a blog, get that content written, hire help if you can’t get those words out, and begin this magical journey I like to call: blogging for business. Laura from Cottage Copy talks about her fear of public speaking and how she overcame it in order to get this message out: It’s ok to be scared.