I’ve been thinking about goals lately. Which means you should be too. Why? Because if you don’t know what you’re striving for, how will you ever reach it?
So ask yourself why you are reading my blog. Is it because your goal is to start a blog in order to grow your customer base? Is it to start a blog because you want to have another medium in which to introduce new products? You need to know what you want. And you need to know your strengths and limits in order to make that happen. Are you incredibly creative but can’t write to get your point across to save your life?…
I had another post planned for today, but last night, while watching the Emmys, I realized there was a lot to be learned from this classic awards show.
Over the past few weeks I have been working with a company, helping to improve their website and get them familiarized with using social media to increase their sales and visibility. After setting up a Facebook page, the owner asked me three specific questions.
Companies put a lot of money and expertise into building their brand — finding the perfect advertisement, designing that logo that will make you thirsty, hungry, tired, awake, sweaty, funny etc. It is a rich man’s game, and the more money you have, the bigger brand you can build. Or at least that used to be the case. But not anymore. Now building a brand is a game anyone with time, drive, and perseverance can play.
In order to keep up with the ever-changing world of social media, I have a select group of bloggers I follow like a moth to a flame. I like to keep up with bloggers who write about blogging, social media, and how to be a pro at it. Since social media is so young, it is very difficult to get a “formal” education on how to use it and what can be accomplished with it. So the way to learn is to read other’s blogs who have figured it out as best as possible. Here are the blogs that I read on a daily basis and I find give me the most information for my time.…