I believe in the power of STRATEGIC content.
Because when it comes to writing for small-to-medium sized businesses, the right words can make all the difference.
When I develop content, I start by understanding the strategy. Every project starts with the important question, “what are your business objectives and what are your customers or end users’ needs?”
From there I create the content.
What makes me qualified to say I can do all of this? So glad you asked. Here are a few fun facts about my background.
I have more than 13 years of copywriting experience, including:
- Working at one of the biggest ad agencies in the world as a healthcare copywriter
- Working at a reinsurance company as a content writer (bet you didn’t know insurance companies also need to buy insurance)
- Writing for many small businesses
- Developing and launching full website rewrites for multiple companies
- Developing strategic thinking and tone of voice for the launch of a brand-new content marketing initiative
- Conceptualizing and writing many annual reports