I’m trying an experiment this week. I am going to try to keep both posts under 200 words and still get my point across. I want to see if shorter blog posts can still be effective. I think shorter posts will get read more because they can hold people’s attention span. Let me know what you think of short vs. long in the comments. And now here we go (these words don’t count toward the 200☺):
Blogging takes time, effort, and money (if you pay a freelancer). They’re fantastic on a website because they show visitors you’re current, you follow through on commitments, and blog posts help position you as an expert if you write about topics you know inside and out.…
I have been very busy lately with a big project. And like any good small business owner, my clients’ needs always come before my own. Which means the hours I used to spend on Facebook, Twitter, and other blogs have shrunk down. Way down. I now give myself thirty minutes to promote my own blog everyday. I honestly feel like I could spend 3 hours a day, and some days I have, but it’s no longer in the cards. So here is what I do to maximize my thirty minutes.
I have worked with many companies who are taking the time out of their busy schedules to blog. They all tell me they do it for different reasons. One is for marketing, another for SEO, another because they like to write, and so on. But when I sit down and read these blogs, I understand they all blog for the same reason: because they are an expert in their field.
So you have a great new product and you want the entire world to know about it. Or you have added a new service to your list and want to offer it out. What’s the best way to go about letting people know just how awesome your business is?
When researching the art of blogging, one will often read this rule: Write with your ideal customer in mind. It is a powerful tip, one that comes second to my most sacred blogging rule: Provide value to your reader.