After my post yesterday on social media scaring people to the point where they are paralyzed, I began to think of ways to alleviate this pressure that many people seem to feel. In fact, I feel it myself sometimes. The other day, after feeling frustrated trying to update my own About page on my blog, I put this into the Twitersphere: Why is it I can write great copy for others but I get writers block for myself? I got a response back from @CristinaFugaru who told me: It’s the pressure of being awesome. And something clicked. That’s why I have trouble writing for myself, that’s why so many people are scared to dive into social media.…
Tag: Business blog
Social Media: It’s Ok To Be Scared
When you think about marketing via social media, it’s ok to be scared and feel like you have no idea what you’re doing. Have I not said that before? I apologize if I haven’t. Because it’s true. Social media can feel exhausting and endless and if you don’t know where to begin, it can feel even more so. Sometimes a goal or project feels so insurmountable that it stops a person before they even start it. Like organizing your closet, learning French, or conquering social media.
So let’s take a step back. You don’t need to know the ins and outs of SEO (search engine optimization) or have an excel doc of keywords or have WordPress mastered to the point where you could teach it.…
Blogging for Business: Four Important Questions
If you are considering starting a blog for your business, make sure to put in the thought it requires. I don’t believe it should be a question of if you want to start a blog (I tell you why you should here), but what will the goals of the blog be? In order to get the most from your blog, it is important to know what you are starting with and what you are working toward. Below are four questions I think are important to ask yourself when launching your business blog.
1.) Do you want to make money through blogging?
…10 Steps To Finding Your Blogging Voice
I hear from many small business owners that they don’t have a blog because they aren’t good writers. Can I tell you a secret? You don’t need to be an amazing writer to have a successful business blog. You just need to find your voice. Yesterday I let you in on the ways in which I write a blog post. I didn’t touch on voice because I felt it deserved it’s own post; it’s own time to shine. That time is here.
Here are ten steps to finding your writing voice:
1.) Start reading as many blogs as you have time for.…
How To Write A Blog Post
There is no one way to write a blog post, but I know that when just starting out, the idea of sitting down and writing a post can be extremely daunting. You feel that it needs to be well written, provide value, engage your reader, and be interesting. It’s a tall order, but I am going to go through the steps of how I write a post in hopes that you’ll realize it’s a challenge, but one you can easily overcome to write wonderful posts that promote your business and keep you in the game.
Find a Topic
This sounds so simple, but it’s really the most important step because if you don’t know what you want to write about, how are you going to write anything at all? …
E-Newsletters: Keep ‘em Coming Back For More
The sad truth of the matter is that many people will come to your store or website and not buy a thing or hire your services. But that doesn’t mean they won’t in the future. As long as they don’t forget about you. Which brings us to the question, how do you keep yourself in front of customers who aren’t ready to buy?
E-Newsletters! They are a great way to stay fresh in the mind of your audience. Don’t forget, when your potential customers wake up, the first thing they do is check their email, even before logging onto Facebook or Twitter. …
Eight Beginner Tips For Better SEO
What exactly is SEO (Search Engine Optimization)? Basically, it’s what Google and other search engines use to find your small business blog. What is the point of having a blog or business website if when people Google you, they can’t find you?
Here are a few tips you can use in order to help yourself get found which will hopefully bring you more clients and readers.
First, write your blog posts in a text editing program rather than directly online. This way when you go to transfer it to your online presence you’ll be forced to re-read and eliminate typos, and make sure what you’ve written is on point.…
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