This is my fourth and last post this week on blogging for business. I have covered many topics, from finding inspiration to writing tips to business blog rules. I hope you’ve learned.
But there’s something I haven’t really touched on that I truly believe will change your blogging life. It’s not illegal, it’s not hard to do, and it won’t wake you up in the middle of the night screaming. So what is it you ask? (hint: it’s in the headline). It’s an editorial calendar.
You run a small business. Your life is as full as it can be. There is always something to do, something you should be doing, something you just half-assed in order to accomplish a different task. And blog writing is down on that list after eat lunch and before doing inventory. Which means you probably put out a lot of posts that don’t have that much thought, that aren’t terribly polished, or even worse — you don’t put out posts at all because you don’t have the time or the will to think of a topic.
I am painting a pretty bleak picture, I know. But I don’t think it’s terrible off-base for many of you.
Therefore, I implore you to try out the editorial calendar. (I used the word implore, this is serious).
It’s very simple, and I could explain how to make one, however I wouldn’t be half as successful as others. I like to think part of good blogging is bowing to the masters. So take a look at this excellent and comprehensive post from ProBloggers on editorial calendars and blogging, and here is another post on editorial calendars from the wonderful Lisa Barone at Outspoken Media.
So what are you going to gain from taking my advice and using a calendar? I’ll give you three very positive outcomes.
1. Better blog posts
2. Less stress
3. More loyal readers
So what do you think? Are you going to give it a try? Do you think it will help your blogging? As a small business owner, is blogging something that does get pushed aside?