Month: November 2010

A Week of Opinions: Why Your Thoughts Matter

A-Week-of-Opinions-Why-Your-Thoughts-MatterI was talking with a friend the other day about how I come up with my blog posts. Any blogger knows that it’s not an easy feat to put out many posts a week. My friend is thinking of starting a blog and her biggest concern is whether or not she would be able to come up with enough topics to sustain a 3-5 posts a week schedule.

I understood her apprehension and didn’t sugar coat things. It’s difficult. At times it’s a task that seems impossible, but I gave her a piece of advice that I am sharing with you now.…

How to Keep Eyes on your Site for Longer

how-to-keep-visitors-on-your-blog-for-longerWhen watching TV, are there certain commercials or scenes that make you click away? For me, it’s uncomfortable situations, such as ones you’d find in Curb Your Enthusiasm. The same scenario happens on blogs as well. There are certain factors that cause people to click away, increasing your bounce rate.

When people leave your site without clicking on another page or reading further, it means you lose the opportunity to win them over.

Here are a few tips to keep in mind when writing blog posts in order to keep eyes for longer.

Tell a story

People really like reading information in entertaining forms.…

Don’t Bore your Blog Visitors – Give them What they’re looking for!

don't-bore-your-blog-readersToday I’m very excited to have my first guest post!  Kiesha from We Blog Better is here to tell us how, as blogger, we can stop boring our visitors.  I hope you enjoy, and without further ado….

Don’t Bore your Blog Visitors – Give them What they’re looking for!

Just because your blog supports your business doesn’t mean it has to be full of dry information, facts and product specs.

A lot of times business owners make the mistake of using their blog as an online advertising platform. After all, business owners want to reduce their ad expense account – why pay for what you can get for free?…

The Follow Up

the-follow-upThe reason so many of us blog and are on social media is to make contacts for our business. Yet so many of us have trouble following up after an initial contact. A colleague may tell us to connect with a person, and so we friend them or connect on LinkedIn, but then forget about the important part — following up with this person.

There are many reasons people don’t follow up:

Don’t have time

Don’t recognize the opportunity

Simply forgot

Don’t think it’s worth the time

Here are some ways follow-up can really help:

It keeps you in the forefront of your customer and potential customers’ minds.…

How to Avoid Blogger Burnout

how-to-avoid-blogging-burnoutWriting a blog is both incredibly rewarding and extremely exhausting.  The need to constantly produce content that adds value to a website is no easy feat.  When you write a post that you know will resonate, and potentially blow people’s minds, it’s a great high.  But when you are on your couch at 11:45pm trying to get a post out before you fall asleep sitting up, it’s a low low.

So how do we avoid the burnout?  I am going to give you the usual tricks, but sometimes I just don’t have the time or the energy to follow them all. …

Social Media Blitz = Full of Delicious Chili

social-media-blitz-=-full-of-delicious-chiliMoonshine is a restaurant a block away from my apartment in Chicago. Sunday, November 14th they hosted a chili cook-off. However, if it weren’t for social media, I would have had no idea they were holding such a remarkable event, and as I write this, I wouldn’t be chocked full of 15 different types of delicious chili. That would be a crime against humanity.

I am going to take you through the steps that got me to the chili cook-off and my blessed out state of fullness.

Step One: My husband, Ryan, was reading The Chicago Tribune food blog, The Stew, and saw a mention of a chili cook-off.…