The reason so many of us blog and are on social media is to make contacts for our business. Yet so many of us have trouble following up after an initial contact. A colleague may tell us to connect with a person, and so we friend them or connect on LinkedIn, but then forget about the important part — following up with this person.
There are many reasons people don’t follow up:
Don’t have time
Don’t recognize the opportunity
Don’t think it’s worth the time
Here are some ways follow-up can really help:
It keeps you in the forefront of your customer and potential customers’ minds. Anytime anyone shows any interest in your product or service, make a mental note. Then a real note, and finally, follow-up. Not just by connecting via social networking, but by sending an email or making a phone call.
Listen to your customers and follow-up with their words fresh in your mind. If someone mentioned they need a certain service, and you follow up informing them you can provide that service, not only have you proven you should do business together, but you’ve proven you’re a great listener.
Unfortunately, there’s a flip side. You also need to know when to let potential leads go. It won’t do any good to seem desperate or keep trying to fan a fire that is already dead.
My favorite form is follow-up is email. It’s easy to keep track of, and also, email allows you to use templates.
What are your follow-up rituals?