Month: November 2010

How to Avoid Blogger Burnout

how-to-avoid-blogging-burnoutWriting a blog is both incredibly rewarding and extremely exhausting.  The need to constantly produce content that adds value to a website is no easy feat.  When you write a post that you know will resonate, and potentially blow people’s minds, it’s a great high.  But when you are on your couch at 11:45pm trying to get a post out before you fall asleep sitting up, it’s a low low.…

Social Media Blitz = Full of Delicious Chili

social-media-blitz-=-full-of-delicious-chiliMoonshine is a restaurant a block away from my apartment in Chicago. Sunday, November 14th they hosted a chili cook-off. However, if it weren’t for social media, I would have had no idea they were holding such a remarkable event, and as I write this, I wouldn’t be chocked full of 15 different types of delicious chili. That would be a crime against humanity.

I am going to take you …

Use Social Media to Become a Thought Leader in Your Industry

using-social-media-to-position-yourself-as-a-thought-leader-in-your-industryI strongly believe that all small businesses should be using social media to position themselves as thought leaders within their industry.

In fact, as I get deeper and deeper into social media writing and social media consulting, this is the conversation I am having the most.

There are so many ways to effectively use social media to communicate with customers and increase brand recognition and sales. And most small businesses …

What to do When Your Brain is on Empty

what-to-do-when-your-brain-is-on-emptyTwo nights ago, I was woken up at 1:30am and again at 5:30am. The culprit?  Water was leaking into my apartment, setting off my carbon monoxide detector and potentially taking years off my life with that horrible noise. Is there anything worse than an alarm going off in the middle of the night? Yes, there are millions of things, I’m aware. I do read the newspaper. But somehow, in the …