Companies put a lot of money and expertise into building their brand — finding the perfect advertisement, designing that logo that will make you thirsty, hungry, tired, awake, sweaty, funny etc. It is a rich man’s game, and the more money you have, the bigger brand you can build. Or at least that used to be the case. But not anymore. Now building a brand is a game anyone with time, drive, and perseverance can play.
Thanks to the world of social media, building a brand is currently as much about sweat equity as it is about money. Does money help? …
In order to keep up with the ever-changing world of social media, I have a select group of bloggers I follow like a moth to a flame. I like to keep up with bloggers who write about blogging, social media, and how to be a pro at it. Since social media is so young, it is very difficult to get a “formal” education on how to use it and what can be accomplished with it. So the way to learn is to read other’s blogs who have figured it out as best as possible. Here are the blogs that I read on a daily basis and I find give me the most information for my time.…
I hear from many small business owners that they don’t have a blog because they aren’t good writers. Can I tell you a secret? You don’t need to be an amazing writer to have a successful business blog. You just need to find your voice. 
There is no one way to write a blog post, but I know that when just starting out, the idea of sitting down and writing a post can be extremely daunting. You feel that it needs to be well written, provide value, engage your reader, and be interesting. It’s a tall order, but I am going to go through the steps of how I write a post in hopes that you’ll realize it’s a challenge, but one you can easily overcome to write wonderful posts that promote your business and keep you in the game.