Month: August 2010

What Are Your Social Media Goals?

socia-media-goalsI’ve been thinking about goals lately. Which means you should be too. Why? Because if you don’t know what you’re striving for, how will you ever reach it?

So ask yourself why you are reading my blog. Is it because your goal is to start a blog in order to grow your customer base? Is it to start a blog because you want to have another medium in which to …

What The Emmys Should Have Taught You About Social Media

social_media_and_communityI had another post planned for today, but last night, while watching the Emmys, I realized there was a lot to be learned from this classic awards show.

I have always been a lover of awards shows, the Emmys, Oscars, Golden Globes, etc. It is a mixture of the red carpet and the fact that I have three hobbies and two of them are watching TV and watching movies.  It …

What Every Small Business Owner Ought To Know About Facebook Marketing

Small-business-facebook-marketingOver the past few weeks I have been working with a company, helping to improve their website and get them familiarized with using social media to increase their sales and visibility. After setting up a Facebook page, the owner asked me three specific questions.

  1. What is the main benefit of having a lot of “likes” on Facebook?
  2. How can I utilize Facebook for marketing?
  3. How can I advertise my Facebook

Mad Men Guide To Social Media

Pete, Don, and Roger hard at work

Like millions of others, I am swept up in the Mad Men phenomenon, watching with fascination as the advertising men (plus Peggy and Joan) drink whiskey, and then more whiskey, and then even some more.  After starting this blog, I began wondering how Don Draper would react if he was in the world of social media instead of advertising.  I think of social …

Success Stories: Eight Questions with Rachel Epperson, Owner of The Needle Shop

The Needle Shop

In this installment of Success Stories I talked with Rachel Epperson, owner of The Needle Shop located in the Chicago neighborhood of Bucktown.  Rachel uses Facebook, Yelp, and Flickr to promote her business.  She is also expanding into a blog later this month.  Read below to find out how she uses social media to grow her DIY sewing school and fabric store.

1.) Why did