This blog has been in radio silence for way too long, and my only excuse is both lame and understandable: I’ve been super busy with work. I believe it’s a case of the shoemakers’ children syndrome. I’m so busy blogging for others, I haven’t had time to do it for myself. But the truth is I’ve really missed writing my own blog posts, so I’m going to get back into it.
Before I start back with a truly informational blog post, I wanted to catch you up on what you’ve missed.
I’ve been busy writing websites for a variety of clients including two law firms, one court reporting firm, one cerebral palsy FAQ site, and a professional organizer. I truly love writing websites, and can’t wait to share them. Only one of the websites is up and running, but please take a look:
I wrote the content for the site along with the blog posts.
In between writing websites for various companies, I’ve also been maintaining blog posts for many clients including lawyers, a moving company, a laundry bag manufacturer, and more. If you’re interested in how to have a green move, or how to create the perfect laundry room, take a look:
I also have been busy creating content for social media campaigns for a majority of these blogs.
And that’s just my blogging and website work! As I said, it’s been a busy couple of months. But I’m back to blogging and can’t wait to share some ideas on how to use content and copy to really skyrocket your marketing and your business.
Summer and fall have really brought on an explosion of clients, and I’m loving every minute of it. I also have another top secret exciting blog project in the works that I can’t wait to share when it’s ready, hopefully just another week or two.
What have you been up to? Is fall bringing as many fun projects for you as it has for me?
I’m trying an experiment this week. I am going to try to keep both posts under 200 words and still get my point across. I want to see if shorter blog posts can still be effective. I think shorter posts will get read more because they can hold people’s attention span. Let me know what you think of short vs. long in the comments. And now here we go (these words don’t count toward the 200☺):
Blogging takes time, effort, and money (if you pay a freelancer). They’re fantastic on a website because they show visitors you’re current, you follow through on commitments, and blog posts help position you as an expert if you write about topics you know inside and out.
If you’re taking the time to write the posts, why not leverage them even further? Here are three places every blog post should be disseminated to.
Create a Facebook fan page and put those blog posts on them. Even if you don’t have any followers, get in the habit of posting and then start working on building followers. Tip #1 on how to get followers? Put a link to your Facebook page on your website.
Ditto on the followers. This is a great way to hit people who might not be potential customers but find your blog useful, which gives you more credibility.
There is a WordPress plugin on LinkedIn. Add it to your profile and let everyone who views you see your blog. It will impress them.
My top three ways for making every blog post count. What do you have to add?
*196 words. What’d you think? Not in depth enough or refreshingly short?
Today is a short post as I’m leaving for Breckenridge in a few hours for a family ski vacation. I was thinking about what I was going to load onto my Kindle for the trip and at the same time trying to decide on my blog topic for the day. They didn’t seem inter-related until I realized I was stocking my Kindle full of copywriting books. Lame, right? Not to me. Here’s why:
I am an avid fiction reader. I love reading a good novel and devote as much time as possible to finding books that will really knock my socks off. I almost never read non-fiction, and when I do, it’s usually memoir form such as The Glass Castle or The Liars Club by Mary Karr (both very good books by the way).
However, now I devote at least 50% of my reading time to mastering my craft. Just for reading a few books on how to be a better copywriter, I can feel my brain expanding with the knowledge I need to become more and more successful.
I suggest anyone who owns a small business do the same. Take the time to research the books about your business that you can truly learn from. Just because you’re not earning a college degree doesn’t mean you shouldn’t be doing all you can to learn about your craft.
Do you ever make the effort to learn more about your field and how to excel in it?
Today I’m breaking one of my own blogging rules and getting personal. Not overly personal, but I am going to share that I got a puppy this weekend. Her name is Harriet (after Harry Potter) and she is a Tibetan Terrier. Over the last two days I have very much fallen in love with this adorable ball of fur, and don’t even mind when she whines at 3am (I hope my neighbors feel the same).
Now here’s the shocking part of my story. I don’t like dogs. I wanted one as a child, yet as I made my way to adulthood, the idea of all the work that went into a dog did not appeal to me. Additionally, I couldn’t stand to be licked or jumped on, plus the smell of some dogs was enough for me to declare I would never, ever, ever get a dog. This led to many a person telling me I didn’t have a soul. Apparently dogs are the keepers of souls, which I previously thought was baloney, but now know to be true.
But somehow one thing led to another (mostly a dog-loving husband and friends who brought home Harriet’s brother last week) and on Saturday, I ate my words and am now a proud dog owner.
It’s a total departure from how I thought life was going to look on January 18, 2011. If you had told me a year ago I would be typing a blog post with a puppy on my lap I would have slapped you across the face (not really) and declared you insane. Yet here I sit with Harriet on my lap, refusing to even put her down because she brings me such joy.
At first I figured this would be the one time in my life I truly went against my instincts and did something that I had declared I’d never do. But the more I think about, the more it seems stepping outside my comfort zone was one of the best things I’ve done in awhile.
I am going to try to go against my instincts at least a few more times in 2011. I’m aware it won’t always work out as wonderfully as Harriet is working out. But I’m excited to see how doing things differently will pan out for me in the end.
Have you ever stepped outside your comfort zone to wonderful results? How about negative? I’d love to hear your stories.
p.s. If you have any puppy training advice, please send it my way.
I’ve had a lot of conversations lately with new bloggers who want their posts to resonate with the SEO gods, but aren’t quite sure what their keywords are. Unless you have prior SEO experience, you’re going to need to hire someone to determine those for you.
Here’s why: if you are a dry cleaners in Chicago, that does not automatically make your keyword Chicago dry cleaner. It seems like it should, but it doesn’t.
The reason is there might be 500 other dry cleaners trying to optimize that key word. Meaning, there is intense competition and no way you can dominate that key word without spending thousands of dollars a month on an SEO campaign.
However, maybe there are 50 people a day searching for – best dry cleaner in Chicago. And there aren’t any dry cleaners trying to be number one for that phrase. That means there is low SEO competition, and you could easily dominate that key phrase.
Which is where a professional comes in. Determining your key words is an art and a science and is more than brainstorming a few words that describes your business. It’s determining what people are actually searching for vs. how hard it is to dominate that key word. Just because you think most people would search for dry cleaner in Chicago doesn’t meant they are. It just means you think they are.
SEO is extremely important to small businesses, and I strongly suggest everyone run an SEO campaign. However, unless you’re certain of your keywords, there really isn’t a point.
If you are thinking of starting an SEO campaign and need an SEO expert referral, I’d be happy to give you one.
I understand SEO is confusing so please leave any questions in the comments and I will do my best to answer them.
Do you know your keywords? How did you figure them out?