Tag: blogging

What I’ve Been Up To…

where-ive-beenThis blog has been in radio silence for way too long, and my only excuse is both lame and understandable: I’ve been super busy with work. I believe it’s a case of the shoemakers’ children syndrome. I’m so busy blogging for others, I haven’t had time to do it for myself. But the truth is I’ve really missed writing my own blog posts, so I’m going to get back into …

How to Make Business Blogging Worth Your Time

how-to-make-busines-blogging-worth-your-timeI’m trying an experiment this week. I am going to try to keep both posts under 200 words and still get my point across. I want to see if shorter blog posts can still be effective. I think shorter posts will get read more because they can hold people’s attention span. Let me know what you think of short vs. long in the comments. And now here we go (these

Why it’s Important to Keep Learning

why-its-important-to-keep-learningToday is a short post as I’m leaving for Breckenridge in a few hours for a family ski vacation.  I was thinking about what I was going to load onto my Kindle for the trip and at the same time trying to decide on my blog topic for the day.  They didn’t seem inter-related until I realized I was stocking my Kindle full of copywriting books.  Lame, right?  Not to …

Why Your SEO Campaign Isn’t Working

why-your-seo-campaign-isn't-workingI’ve had a lot of conversations lately with new bloggers who want their posts to resonate with the SEO gods, but aren’t quite sure what their keywords are. Unless you have prior SEO experience, you’re going to need to hire someone to determine those for you.

Here’s why: if you are a dry cleaners in Chicago, that does not automatically make your keyword Chicago dry cleaner. It seems like it …