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How to Plan an Email and Blog Campaign

how-to-plan-an-email-and-blog-campaignDeciding to combine blog posts and an email campaign is a great idea. But most business think all they need to do is write a post and send an email. There is more that goes into a campaign than just those two steps. The most important component is having a plan and recognizing your goal.

Setting Your Goal

Understanding what you want to get out of a blog post/email campaign …

How to Make Business Blogging Worth Your Time

how-to-make-busines-blogging-worth-your-timeI’m trying an experiment this week. I am going to try to keep both posts under 200 words and still get my point across. I want to see if shorter blog posts can still be effective. I think shorter posts will get read more because they can hold people’s attention span. Let me know what you think of short vs. long in the comments. And now here we go (these

Copywriting is the Key to Successful Business Branding

copywriting-is-the-key-to-successful-business-brandingI realize this headline might come off as a bit controversial. There is so much that goes into branding, how can copywriting be the key to success? I’ll tell you why. Without a message, you have no brand at all. If you aren’t able to write down your message and define it, then you aren’t able to get across who your company is and what you offer.

When most …

5 Ways Case Studies Can Make You Money

5-ways-case-studies-can-make-you-moneyCase studies are in high demand. With ROI being the important acronym on the market today, a case study is a sales tool that companies cannot be without.

Simply defined a case study is: “a detailed account of a company, industry, person, or project over a given amount of time. The content within a case study may include information about company objectives, strategies, challenges, results, recommendations, and more.”

Case Study

The Benefits of A Relationship With A Copywriter: The Secret to Successful Sales

why-you-should-hire-a-copywriterHiring a professional copywriter means you will have more time and energy, and you’ll make more money. Not a bad deal, is it?

Most people don’t realize how important strong writing is as it relates to their business. Nor do they understand how a copywriter makes the difficult job of selling a product or service easier. Or how using a copywriter frees up time and energy for other aspects of …