Case studies are in high demand. With ROI being the important acronym on the market today, a case study is a sales tool that companies cannot be without.
Simply defined a case study is: “a detailed account of a company, industry, person, or project over a given amount of time. The content within a case study may include information about company objectives, strategies, challenges, results, recommendations, and more.”
Case Study Formats
I write case studies two different ways. The first is in as an article and follows this format:
1. A problem is identified. The customer looks for a solution.
2.…
Hiring a professional copywriter means you will have more time and energy, and you’ll make more money. Not a bad deal, is it?
Disclaimer: I am not a web designer. Not even close. But I do write a lot of content for the web, which has given me some insight on what aspects of web design draw in readers and let the content do its job.
Today is a short post as I’m leaving for Breckenridge in a few hours for a family ski vacation. I was thinking about what I was going to load onto my Kindle for the trip and at the same time trying to decide on my blog topic for the day. They didn’t seem inter-related until I realized I was stocking my Kindle full of copywriting books. Lame, right? Not to me. Here’s why:
I’ve had a lot of conversations lately with new bloggers who want their posts to resonate with the SEO gods, but aren’t quite sure what their keywords are. Unless you have prior SEO experience, you’re going to need to hire someone to determine those for you.
Today I’m very excited to have a guest post from Kiesha at