101 Ways to Use Social Media to Improve Your Business

101-ways-to-use-social-media-to-improve-your-business-in-20111. Get on Facebook

2. Establish a business account if you don’t have one

3. Create a 200pix wide x 600pix high image for Facebook

4. Add Facebook links to every page of your website

5. Fill out your entire Facebook profile

6. Obtain a Facebook vanity URL to help customers find you

7. Add your vanity URL to your email signature

8. Add your vanity URL to your marketing materials

9. Post daily updates to Facebook regarding your business

10. Answer any customer questions on Facebook, whether they originate from Twitter or an email. It will help foster conversation.

11.…

5 Simple Steps to Setting Social Media Goals

5-simple-steps-for-social-media-goals-in-2011When I was younger I used to make myself multiple  lists of new years resolutions. I never kept a single one. Ever. It wasn’t because I didn’t try, it was because I would give myself impossible goals to reach.

Not only that, but half the time I had no idea what exactly my goal meant. Save more money? That sounds simple, but really that goal doesn’t just involve eating out less, it’s also includes taking the time to keep track of money, figuring out where I’m spending that I can cut back on, etc. A better new years resolution would have been: track my spending using Quicken.…

Content Marketing Works – It Did For Me…

content_marketing_worksFolks, today was a weird day.  It was the first day in my life that I accidentally found myself on the Internet.  Let me tell you how it happened.

I was taking a break from work (I had just finished a case study and was starting in on a website – busy day), when I decided to check out one of my favorite blogs – Copyblogger.  Their post for the day was:  Top 10 Blogs for Writers 2010.

I am always looking for new blogs to read and learn from, so I clicked on the third one, Make a Living Writing.…

Social Media Sharing is Caring

social-media-sharing-is-caringI apologize for my lack of post on Monday.  It’s the first time I’ve missed a regular posting date in six months, and it felt bad.  However, the end of the year is always hectic, and trying to finish up a ton of projects has left me with little time or energy to write posts for my own site.

I’m also in the process of trying to get a portfolio of some of my past work added to my site.  Now that I’ve completed a lot of projects that I’m really proud of, it’s time to start showing off.

So please excuse the absence of post Monday, and basically today as well, while I focus on getting my clients the quality work they deserve, and work to update my own site.…

5 Tips for Writing a Successful About Page

5-tips-for-writing-a-successful-about-pageI bet you never thought about the fact that an About Page could be unsuccessful. It was just some facts about you, your business, and what you do. No big deal, nothing to stress out about.

The thing is, humans are naturally curious creatures. That’s why there’s such a gapers delay on the highway when we see flashing lights ahead. It’s why I know things about my next-door neighbor’s grandchild that I don’t care about, but asked about anyway.

Which brings me to the point that when someone is visiting your website they are going to your About page not just for your credentials, but to learn more about you, to assuage their curiosity.…

The Secrets of Inbound Marketing

the-secret-to-inbound-marketingDid you know that social media is basically just inbound marketing?  Social media gives companies the tools they need to get interested potential customers to come to them, rather than spending their money on trying to reach them with traditional marketing.

I’m not going to say that traditional marketing is dead, because it’s obviously not, and probably never will be, but nowadays, inbound marketing is the way to go.

The idea of inbound marketing is to “get found” by those who are looking for exactly what you do. The way it works is to set up your website and social media sites in such a way that it naturally appeals to those who would want to hire you.…