Hiring a professional copywriter means you will have more time and energy, and you’ll make more money. Not a bad deal, is it?
Most businesses don’t realize the importance of strong writing. Nor do they understand how a copywriter makes the difficult job of selling a product or service easier. Or how using a copywriter frees up time and energy for other aspects of the business. In case you are one of those people, I am going to use this post to explain why hiring a copywriter could be the best decision you will ever make. I will go so far to even suggest it can be the difference between success and failure.
What Does A Copywriter Do?
Quite simply, we write copy. Copy for a website, brochure, blog post, or promotional material you’ve never even thought of. Thanks to the Internet and social media, there is a bigger demand for quality writing than ever before. Additionally, copywriters are experiencing greater freedom making them (and me) even more effective. Hiring a copywriter can take an ad campaign or website from plain to successful.
The reason we are able to achieve so much just with words is because we understand them and know how to use them to our advantage. Every word that goes into a project is given careful consideration. Creating that all important hook in a promotional piece or writing the tone of a website is both a skill and an art form that copywriters excel at. In my own process, I experiment with the important words, the ones that do the selling, to see what word best fits with what I am trying to accomplish. My goal is always to drive traffic to my clients’ businesses.
What Are The Perks Of Hiring A Freelance Copywriter?
Many businesses choose to hire a freelance copywriter rather than have one in-house. The reason? Most freelance copywriters, myself included, are used to working with short deadlines (sometimes only a few hours) and stressful situations, while still being able to deliver effective and hopefully brilliant copy.
Additionally, what may take the non-professional writer four hours to complete, I can have done in around one hour, most likely with better results. In the business world time is money, and paying a copywriter opens up many hours to accomplish tasks other than writing brochure copy or proofreading a press release.
What Can I Expect From A Freelance Copywriter?
There are two answers to this question. The first is you can and should expect to receive copy that engages current and potential customers, sells your products or services and positions you as a professional.
The second answer is less about the copy and more about your business. You can and should expect to spend less time writing, editing, proofreading, and researching marketing materials for your company. That is now the job of a copywriter.
You can also expect to make more money. Good copywriting will drive sales by explaining to potential customers why they need you, and getting at their deepest emotions.
Why Can’t I Just Write Materials Myself?
Paying someone to write may seem like an unneeded expense when you know how to write perfectly well. In addition to making more money and having more time, which I’ve already covered, there is a third reason why hiring a professional copywriter is worth the investment. You’re too close to your business.
Having an objective opinion can help you see your business in different ways. A copywriter can come in and really see what is working and not working in your business, take that information, and craft marketing materials that contain effective messaging.
Are You Sure The Expense Is Justified?
Think about all the expenses of your business. What do they accomplish in the end? Is it clear and effective communication with your current and potential customers? If not, what can be more important than that?
Hiring a professional copywriter is a business decision that will change almost every aspect of your business for the better.
The only question left to ask is how can you not afford to hire a copywriter?
January 27, 2011
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