Build An Online Presence You Can Be Proud Of

Your-Online-PresenceIn yesterday’s post I mention that one of the basics of SEO is building up an online presence.  Then I proceeded to talk about it for all of 3 sentences.  I think we can all agree that it deserves more than that.

The reason having an online presence is so important is because if you don’t have one you are missing out on a lot of potential customers.  Truthfully, Internet marketing (website, Facebook, Twitter etc.) is no longer an option, it’s a requirement.  Online marketing is a multi-billion dollar business that helps just about every revenue stream that takes advantage of it. …

Eight Beginner Tips For Better SEO

Business Blog SEOWhat exactly is SEO (Search Engine Optimization)?  Basically, it’s what Google and other search engines use to find your small business blog.  What is the point of having a blog or business website if when people Google you, they can’t find you?

Here are a few tips you can use in order to help yourself get found which will hopefully bring you more clients and readers.

First, write your blog posts in a text editing program rather than directly online. This way when you go to transfer it to your online presence you’ll be forced to re-read and eliminate typos, and make sure what you’ve written is on point.…

Top Ten Rules for Your Social Media Policy

Top Ten Social Media Policy Rules

Being in charge of a small business means your head is in about fifteen places at once.  Instead of thinking about Twitter, you’re thinking about payroll and inventory.  Using your employees to help keep up with social media is a great way to help manage the time that goes into staying current with technology.  So making sure your employees know how to use social media is imperative.  If you have taken the plunge into blogging, Twitter, and Facebook, you need to feel comfortable when your employees are using these tools, which means taking the time to teach them so they become social media masters.…

The Blogger Standout: Personality

Hopefully by now I have convinced you to blog.  Have I?  If not, go re-read this post on business blogs.  But let’s assume you’ve decided you’re going to blog since it’s a great way to build a client base, get your word out, and generally have a good time expressing yourself.  Now it’s time to give you a piece of advice on how to blog: Personality.

You may be used to writing in the business style.  It gets information across, doesn’t really let any personality though, and it’s a great way to keep from offending anyone, except those who find boring writing boring. …

What Belongs On Your Company Website

Do you have a website?  If you are a small business owner, the answer should be YES.  In fact, I would argue that you should put more time and money into your website than any printed materials besides for packaging.  Your website is your home base.  It’s where most of your customers will look before deciding to buy your product, whether it is your time or an actual physical object.  It will be well worth your while to have a beautiful website.

So what should be on this website you ask?  I will tell you.

The first page is a welcome. …

Six Essential Rules For Writing The Best Blog Content Ever

6 rules for your blogYesterday I told you that as a small business owner you need a blog.  Today I’ll tell you how to write it.  Writing a blog is about delivering engaging and gripping content day after day after day.  Writing content can seem a daunting task at first, but if you follow these six rules, you’ll find that what you churn out will better than you expected.

Rule 1: Make sure every post you write has a purpose.

You just need to ask yourself, why would someone want to read this post?  What message am I trying to get across?  What will my reader take away from this post? 

Why Your Company Needs a Business Blog

This blog is intended to show how as a small business owner you can utilize social media tools to grow your clientele, get your word out, and thrive.  An important part of the social media equation is blogging.  You may believe everyone and their mother is out to start a blog in order to keep you posted on which cereal they ate for breakfast, if their cat got over that nasty stomach flu, and if they can balance cherries on their dog’s head.  But there is so much more to it than that.  Business blogging is a completely different beast, and is one of the most effective ways to add content to your website, build brand awareness, and turn readers of your blog into real-life customers.…