Month: September 2010

How To Write Engaging Copy For Your Website

how-to-writing-engaging-copy-for-your-websiteExpert copy writing has the power to raise your website from average to extraordinary. Strong words will draw in readers, converting them from random visitors to customers.

A large part of my business is re-writing static website copy and taking it from drab to fab. My job is to draw in new customers and expertly describe a company’s goals, products, services, and philosophy. A few days ago one of my clients pointed out that I’ve been harping on about how important social media is for small businesses without once mentioning the foundation which all of that is built upon: the static website.…

6 Ways To Alleviate The Pressure of Being Awesome

alleviate-the-pressures-of-being-awesomeAfter my post yesterday on social media scaring people to the point where they are paralyzed, I began to think of ways to alleviate this pressure that many people seem to feel. In fact, I feel it myself sometimes.  The other day, after feeling frustrated trying to update my own About page on my blog, I put this into the Twitersphere: Why is it I can write great copy for others but I get writers block for myself? I got a response back from @CristinaFugaru who told me: It’s the pressure of being awesome. And something clicked. That’s why I have trouble writing for myself, that’s why so many people are scared to dive into social media.…

Social Media: It’s Ok To Be Scared

social-media-its-ok-to-be-scaredWhen you think about marketing via social media, it’s ok to be scared and feel like you have no idea what you’re doing. Have I not said that before? I apologize if I haven’t. Because it’s true. Social media can feel exhausting and endless and if you don’t know where to begin, it can feel even more so. Sometimes a goal or project feels so insurmountable that it stops a person before they even start it. Like organizing your closet, learning French, or conquering social media.

So let’s take a step back. You don’t need to know the ins and outs of SEO (search engine optimization) or have an excel doc of keywords or have WordPress mastered to the point where you could teach it.…

Success Stories: 9 Questions with Alexis Lamster of Postling

success-stories-postlingPostling is a tool small businesses can use to market, listen, and respond to their customers using social media. It launched on August 1, 2009 and recently broke 10,000 users.  I talked with Alexis Lamster, Vice President of Customers, about what Postling has accomplished, what it hopes to accomplish, and why small businesses are their main target customer.

1.) Who is your target customer?

We strictly target small businesses. We are extremely passionate about small business and we really feel we are the only ones with this kind of platform who is targeting the smaller companies.  We have a few customers who aren’t small businesses, but we try to be very, very small business focused.…