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Now You Can Build Your Brand Using Sweat Equity

Posted by Rebecca In Social Media

Sweat-Equity Companies put a lot of money and expertise into building their brand — finding the perfect advertisement, designing that logo that will make you thirsty, hungry, tired, awake, sweaty, funny etc. It is a rich man’s game, and the more money you have, the bigger brand you can build. Or at least that used to be the case. But not anymore. Now building a brand is a game anyone with time, drive, and perseverance can play.

Thanks to the world of social media, building a brand is currently as much about sweat equity as it is about money. Does money help? …

Success Stories: Eight Questions With Mari Luangrath, Owner Of Foiled Cupcakes

Posted by Rebecca In Success Stories

In this installment of Success Stories, I interviewed Mari Luangrath, owner of Foiled Cupcakes, about her social media usage. Foiled Cupcakes sells cupcakes exclusively through their website and delivers them all throughout the Chicago area. Mari is a champion of Twitter and Facebook and estimates 90% of her business comes from social media.

1.) How did you begin using social media?

I started using Facebook a few years ago, just for personal use. And I hopped onto Twitter totally by accident. Over dinner, a friend said, “Hey, Twitter might be really good for you to launch your new business. Have you heard of it?”…

Social Media Glossary

Posted by Rebecca In Social Media

Social media terms are numerous and changing all the time. There are probably thousands of words whose only purpose is to describe some aspect of social media. Here are the ones I think will come in handy to know as a newcomer, although I may have gotten a little overzealous and included a few for the more advanced social media user. Think of those as extra credit.

Bit.ly — Bit.ly will shorten your URLs and also track stats on them. This is used a lot on Twitter to help condense long URLs so as not to take up too many of your 140 characters.…

Twitter For Beginners: 5 Simple Rules

Posted by Rebecca In Social Media

I am not going to list 80 ways to use Twitter. At least not yet. But I will give a few helpful hints about what you want to accomplish by using this tool. It’s not terribly complicated, but for some it’s not only hard to figure out what to tweet, but it’s hard to figure out what the goal behind that tweet should be. So here is a list of goals each tweet should attempt to accomplish. It doesn’t need to be all, but it should be some.

Communicate with your customers. Check out @yogijones, @foiledcupcakes, and @designsponge to see how these two small businesses and one very big blog use Twitter to engage and communicate with their followers.

…

Success Stories: Six Questions with Stephanie Sack, Owner of Vive La Femme

Posted by Rebecca In Success Stories

My second Success Stories interview is with Stephanie Sack, owner of Vive La Femme, a clothing store in Chicago which offers the latest looks and trends for Chicago’s stylish women of size. Stephanie uses a blog and Facebook to promote her store. Read below to find out how.

1.) Why did you first start utilizing a blog for your business? How did your store change from before the blog to after the blog started?

The blog was born after I pared down the entire marketing concept for the shop. I used to have a very elaborate wesbite, really jazzy and snazzy, but it was a pain to keep up. …

Top Ten Social Media Myths

Posted by Rebecca In Social Media

Here are the top ten myths I hear on a daily basis as to why businesses are not jumping on the social media bandwagon. They’re mostly just excuses, and I’m here to dispel as many of them as I can.

1.) Social media takes too much time

You control the amount of time you spend on social media. You should be able to get away with spending 30 minutes to an hour a day and have an extremely effective campaign. That said, some days you won’t have ten minutes and others you may spend a few hours. But you’re in control. …

Success Stories: Nine Questions With Michael Farah, Owner Of Berry Chill Yogurt

Posted by Rebecca In Success Stories

Welcome to the first post of a new series: Success Stories. I am interviewing businesses that are using social media as all or part of their marketing plan. My first interview is with Michael Farah, owner of Berry Chill, an all-natural yogurt store with several Chicago locations. Berry Chill has a constant social media presence, and exclusively uses social media to market themselves. Just how does Farah use social media for his business? Read below to find out.

1.) How did you begin using social media?

I started out in the social media world through personal use and decided to start using it for my business too. …

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Tag: twitter

1.) How did you begin using social media?