Tag: twitter

5 Simple Steps to Setting Social Media Goals for 2011

5-simple-steps-for-social-media-goals-in-2011When I was younger I used to make myself multiple  lists of new years resolutions. I never kept a single one. Ever. It wasn’t because I didn’t try, it was because I would give myself impossible goals to reach.

Not only that, but half the time I had no idea what exactly my goal meant. Save more money? That sounds simple, but really that goal doesn’t just involve eating out …

The Secrets of Inbound Marketing

the-secret-to-inbound-marketingDid you know that social media is basically just inbound marketing?  Social media gives companies the tools they need to get interested potential customers to come to them, rather than spending their money on trying to reach them with traditional marketing.

I’m not going to say that traditional marketing is dead, because it’s obviously not, and probably never will be, but nowadays, inbound marketing is the way to go.

The …

A Week of Opinions: Ghostblogging is Smart

a-week-of-opinions-ghostblogging-is-smartGhostblogging is the process of paying someone else to write blog posts for you. There has been talk in the blogosphere about whether or not this is ethical. I say blergh to those people who think it is not.

When businesses blog as a part of their company’s marketing campaign, hiring someone to write the posts for them is not unethical. In fact, it’s smart.

Understanding the importance a blog …

Is Today The Day You Take Action?

is-today-the-day-you-take-actionTake a moment to close your eyes and visualize your to-do list.  Is it long and overwhelming?  If so, today, you’re going to take action.

I am going to let you in on a secret. Almost every email I get requesting my writing services has this line embedded in it: “I’ve been putting this off for months now.”

I have issued a challenge before, and it actually worked out …