Did you know that social media is basically just inbound marketing? Social media gives companies the tools they need to get interested potential customers to come to them, rather than spending their money on trying to reach them with traditional marketing.
I’m not going to say that traditional marketing is dead, because it’s obviously not, and probably never will be, but nowadays, inbound marketing is the way to go.
The idea of inbound marketing is to “get found” by those who are looking for exactly what you do. The way it works is to set up your website and social media sites in such a way that it naturally appeals to those who would want to hire you.
So if you were going to stop putting time and money into traditional marketing and instead go the route of inbound marketing, where would you start?
You need to set up blogs, videos, ebooks, an amazing website, etc. By putting all of this information into the Internet, there’s a larger chance those who are looking for you will actually find you.
Making the investment to hire an SEO firm and doing what is necessary to get you on to the first page of the Search Engines will pay off tenfold. However, it is an investment. SEO doesn’t come cheap.
3. Social Media
Encouraging people to connect with you on Facebook, Twitter, and LinkedIn means you will be in their face every day. Most people check their Facebook accounts before even their email. Being in those people’s faces with daily updates is a great way to remind potential customers that you exist.
In the end, Inbound Marketing is less expensive than traditional marketing, and targets better. It’s definitely worth the switch. Do you already practice Inbound Marketing? Do you have any tips for those just starting out?