Tag: business website

The Two Most Important Questions Businesses Need To Answer

The-Two-Most-Important-Questions-Businesses-Need-To-AnswerThere are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.

 

But then we get into the sticky questions. What is your purpose? What do you want to accomplish? What is your grandmother’s maiden name? You may not know the answers to these questions.

 

While many businesses take the time to make sure their website is visually beautiful, selecting colors that compliment each other and provide a sense of calm, they may not take the time to answer the two following questions:

 

What is your mission?

Out With The Old, In With The New

out-with-the-old-in-with-the-newThink about the last two years. A lot has happened in your business. You probably have new services, new staff members, and new customers. So why do you have the same website copy?

You want your website copy to help your business, not hurt it. So right now, take the time to go through it and make notes of the following:

What do you offer?

Do you still offer all the services on your site ? Do you offer any new ones that are not on your site? If someone comes to your site and reads about your offerings, can they understand exactly why your business is worth their time and money?…

5 Tips for Producing an Industrious Landing Page

5-steps-to-turn-visitors-into-paying-customers

Fact: It is easier to grow your business by increasing your conversion rates than by increasing your website traffic.

You want to focus on turning the eyes you have into paying customers rather than procuring more and more eyes.  Your landing page better rock.

What is a landing page?: A landing page is a page on a website that traffic goes to in order to take action.

The purpose of a landing page: To persuade visitors to take action on your offer.

In order to market your business effectively and make as many sales as possible, your landing page better be hot, hot, hot.…

How To Write Engaging Copy For Your Website

how-to-writing-engaging-copy-for-your-websiteExpert copy writing has the power to raise your website from average to extraordinary. Strong words will draw in readers, converting them from random visitors to customers.

A large part of my business is re-writing static website copy and taking it from drab to fab. My job is to draw in new customers and expertly describe a company’s goals, products, services, and philosophy. A few days ago one of my clients pointed out that I’ve been harping on about how important social media is for small businesses without once mentioning the foundation which all of that is built upon: the static website.…

Success Stories: Six Questions with Stephanie Sack, Owner of Vive La Femme

My second Success Stories interview is with Stephanie Sack, owner of Vive La Femme, a clothing store in Chicago which offers the latest looks and trends for Chicago’s stylish women of size.  Stephanie uses a blog and Facebook to promote her store.  Read below to find out how.

1.)  Why did you first start utilizing a blog for your business?  How did your store change from before the blog to after the blog started?

The blog was born after I pared down the entire marketing concept for the shop.  I used to have a very elaborate wesbite, really jazzy and snazzy, but it was a pain to keep up. …

E-Newsletters: Keep ‘em Coming Back For More

Newsletters-Keep-Them-Coming-Back-For-MoreThe sad truth of the matter is that many people will come to your store or website and not buy a thing or hire your services.  But that doesn’t mean they won’t in the future.  As long as they don’t forget about you.  Which brings us to the question, how do you keep yourself in front of customers who aren’t ready to buy?

E-Newsletters!  They are a great way to stay fresh in the mind of your audience.  Don’t forget, when your potential customers wake up, the first thing they do is check their email, even before logging onto Facebook or Twitter. …

What Belongs On Your Company Website

Do you have a website?  If you are a small business owner, the answer should be YES.  In fact, I would argue that you should put more time and money into your website than any printed materials besides for packaging.  Your website is your home base.  It’s where most of your customers will look before deciding to buy your product, whether it is your time or an actual physical object.  It will be well worth your while to have a beautiful website.

So what should be on this website you ask?  I will tell you.

The first page is a welcome. …