Category: Website Copy

Out With The Old, In With The New

out-with-the-old-in-with-the-newThink about the last two years. A lot has happened in your business. You probably have new services, new staff members, and new customers. So why do you have the same website copy?

You want your website copy to help your business, not hurt it. So right now, take the time to go through it and make notes of the following:

What do you offer?

Do you still offer all the services on your site ? Do you offer any new ones that are not on your site? If someone comes to your site and reads about your offerings, can they understand exactly why your business is worth their time and money?…

5 Tips for Producing an Industrious Landing Page

5-steps-to-turn-visitors-into-paying-customers

Fact: It is easier to grow your business by increasing your conversion rates than by increasing your website traffic.

You want to focus on turning the eyes you have into paying customers rather than procuring more and more eyes.  Your landing page better rock.

What is a landing page?: A landing page is a page on a website that traffic goes to in order to take action.

The purpose of a landing page: To persuade visitors to take action on your offer.

In order to market your business effectively and make as many sales as possible, your landing page better be hot, hot, hot.…