The Follow Up

the-follow-upThe reason so many of us blog and are on social media is to make contacts for our business. Yet so many of us have trouble following up after an initial contact. A colleague may tell us to connect with a person, and so we friend them or connect on LinkedIn, but then forget about the important part — following up with this person.

There are many reasons people don’t follow up:

Don’t have time

Don’t recognize the opportunity

Simply forgot

Don’t think it’s worth the time

Here are some ways follow-up can really help:

It keeps you in the forefront of your customer and potential customers’ minds.…

How to Avoid Blogger Burnout

how-to-avoid-blogging-burnoutWriting a blog is both incredibly rewarding and extremely exhausting.  The need to constantly produce content that adds value to a website is no easy feat.  When you write a post that you know will resonate, and potentially blow people’s minds, it’s a great high.  But when you are on your couch at 11:45pm trying to get a post out before you fall asleep sitting up, it’s a low low.

So how do we avoid the burnout?  I am going to give you the usual tricks, but sometimes I just don’t have the time or the energy to follow them all. …

Social Media Blitz = Full of Delicious Chili

social-media-blitz-=-full-of-delicious-chiliMoonshine is a restaurant a block away from my apartment in Chicago. Sunday, November 14th they hosted a chili cook-off. However, if it weren’t for social media, I would have had no idea they were holding such a remarkable event, and as I write this, I wouldn’t be chocked full of 15 different types of delicious chili. That would be a crime against humanity.

I am going to take you through the steps that got me to the chili cook-off and my blessed out state of fullness.

Step One: My husband, Ryan, was reading The Chicago Tribune food blog, The Stew, and saw a mention of a chili cook-off.…

Use Social Media to Become a Thought Leader in Your Industry

using-social-media-to-position-yourself-as-a-thought-leader-in-your-industryI strongly believe that all small businesses should be using social media to position themselves as thought leaders within their industry.

In fact, as I get deeper and deeper into social media writing and social media consulting, this is the conversation I am having the most.

There are so many ways to effectively use social media to communicate with customers and increase brand recognition and sales. And most small businesses can do it without spending a penny. All you need nowadays is sweat equity.

However, the really smart businesses are not only using social media to communicate and connect, but to position themselves as an expert, as the “guru” of what they do.…

What to do When Your Brain is on Empty

what-to-do-when-your-brain-is-on-emptyTwo nights ago, I was woken up at 1:30am and again at 5:30am. The culprit?  Water was leaking into my apartment, setting off my carbon monoxide detector and potentially taking years off my life with that horrible noise. Is there anything worse than an alarm going off in the middle of the night? Yes, there are millions of things, I’m aware. I do read the newspaper. But somehow, in the moment, an alarm going off in the middle of the night really rates with the worse possible thing to happen in a long time.

Once the beeping stopped and I got another 30 minutes of sleep, I dragged myself out of bed at 7am to wait for the plumber. …

The Power of the Comma

the-power-of-the-comma

Do you know why the comma is so powerful? It makes your words readable. With out it you wouldn’t know when to pause and when to take a breath.

Simply: A comma is a punctuation mark that reads like a pause when speaking.

However, the use of the comma isn’t 100% black and white. There are times when it is 100% necessary and other times when it is a matter of taste and style.

For example, an introductory phrase is a matter of preference:

On October 31st I wore a Halloween costume.

On October 31st, I wore a Halloween costume.

The rest of the time, around 70%, you need to know when and where to use it.…