I realize this headline might come off as a bit controversial. There is so much that goes into branding, how can copywriting be the key to success? I’ll tell you why. Without a message, you have no brand at all. If you aren’t able to write down your message and define it, then you aren’t able to get across who your company is and what you offer.
When most businesses brand, they focus on the logo, color scheme, and tagline. I argue that a well-crafted brand is all of the above plus a website and the marketing materials that go along with it, which is where the copywrting comes into play.…
Case studies are in high demand. With ROI being the important acronym on the market today, a case study is a sales tool that companies cannot be without.
Hiring a professional copywriter means you will have more time and energy, and you’ll make more money. Not a bad deal, is it?
When I was younger I used to make myself multiple lists of new years resolutions. I never kept a single one. Ever. It wasn’t because I didn’t try, it was because I would give myself impossible goals to reach.
The writing process is an important tool to master. Having a guide to follow makes writing feel less daunting and more manageable.
Think about the last book you read. Unless you’re into picture books, it probably had long blocks of text. Now imagine those same blocks of text on the web. Did you just shudder?