Tag: copywriting

Copywriting is the Key to Successful Business Branding

copywriting-is-the-key-to-successful-business-brandingI realize this headline might come off as a bit controversial. There is so much that goes into branding, how can copywriting be the key to success? I’ll tell you why. Without a message, you have no brand at all. If you aren’t able to write down your message and define it, then you aren’t able to get across who your company is and what you offer.

When most …

5 Ways Case Studies Can Make You Money

5-ways-case-studies-can-make-you-moneyCase studies are in high demand. With ROI being the important acronym on the market today, a case study is a sales tool that companies cannot be without.

Simply defined a case study is: “a detailed account of a company, industry, person, or project over a given amount of time. The content within a case study may include information about company objectives, strategies, challenges, results, recommendations, and more.”

Case Study

The Benefits of A Relationship With A Copywriter: The Secret to Successful Sales

why-you-should-hire-a-copywriterHiring a professional copywriter means you will have more time and energy, and you’ll make more money. Not a bad deal, is it?

Most businesses don’t realize the importance of strong writing. Nor do they understand how a copywriter makes the difficult job of selling a product or service easier. Or how using a copywriter frees up time and energy for other aspects of the business. In case you are …

5 Simple Steps to Setting Social Media Goals for 2011

5-simple-steps-for-social-media-goals-in-2011When I was younger I used to make myself multiple  lists of new years resolutions. I never kept a single one. Ever. It wasn’t because I didn’t try, it was because I would give myself impossible goals to reach.

Not only that, but half the time I had no idea what exactly my goal meant. Save more money? That sounds simple, but really that goal doesn’t just involve eating out …

How to Master the Writing Process in 5 Simple Steps

how-to-master-the-writing-process-in-5-simple-stepsThe writing process is an important tool to master.  Having a guide to follow makes writing feel less daunting and more manageable.

Do you have a press release or newsletter you’ve been meaning to write for weeks or perhaps months? Do you blame it on being lazy, but really, you just have no idea where to start (plus, maybe you’re a little bit lazy)?

So where to begin? I’m going …