Deciding to combine blog posts and an email campaign is a great idea. But most business think all they need to do is write a post and send an email. There is more that goes into a campaign than just those two steps. The most important component is having a plan and recognizing your goal.
Setting Your Goal
Understanding what you want to get out of a blog post/email campaign will help you achieve it. Do you want to sell a certain product? Get more Facebook fans? Get more readers to your blog post? Whatever it is, make sure you understand it and always have it in the back of your mind.…
The reason so many of us blog and are on social media is to make contacts for our business. Yet so many of us have trouble following up after an initial contact. A colleague may tell us to connect with a person, and so we friend them or connect on LinkedIn, but then forget about the important part — following up with this person.