Month: July 2011

The Two Most Important Questions Businesses Need To Answer

The-Two-Most-Important-Questions-Businesses-Need-To-AnswerThere are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.

 

But then we get into the sticky questions. What is your purpose? What do you want to accomplish? What is your grandmother’s maiden name? You may not know the answers to these questions.

 

While many businesses take the time to make sure their website is visually beautiful, selecting colors that compliment each other and provide a sense of calm, they may not take the time to answer the two following questions:

 

What is your mission?

How to Write a Short Blog Post With a Big Impact

how-to-write-a-short-blog-post-with-a-big-impactThere are a million reasons to keep up a company blog. One of the main reasons is to position your company as an expert in your field. Sounds hard doesn’t it? It’s a daunting task, learning how to use a blog to make yourself an expert. There is a trick I am going to share that makes it quite easy. It’s not something that can be used with every blog post, but once every week or two it is worth putting out there.

Become A Source of Information

One way to position yourself as an expert is to be a go-to source of information for your field.…