There are certain questions that are easy to answer. What’s your name? What’s your website? Where are you located? These questions are my favorite. There is no wrong answer.
But then we get into the sticky questions. What is your purpose? What do you want to accomplish? What is your grandmother’s maiden name? You may not know the answers to these questions.
While many businesses take the time to make sure their website is visually beautiful, selecting colors that compliment each other and provide a sense of calm, they may not take the time to answer the two following questions:
Some people put motivational quotes on their desk. I would argue that every single company, whether you are 1 person or 100,000 people, should answer these questions, write the answers down, and post it on every desk in the building.
Knowing the answers to these questions is a powerful tool. Let me give you an example.
Here are my answers. Now, I’m only one person so I don’t need to have conference calls and call in the national guard to get people to agree, but knowing this information helps me make informed and appropriate business decisions every single day.
What is my mission?
To provide the best quality writing for websites, blogs, and marketing materials as possible. To make certain that every piece of writing I deliver to a client is perfect in every way. To be the best at what I do.
What are the benefits of working with me vs. a competitor?
I provide MORE than just quality writing. I provide the full customer service experience. I am available to speak to all my clients whenever they need help. I never, ever nickel and dime clients. I help in anyway I can, even if that goes beyond what I’m hired to do.
I know these answers to my business, and I think about them every time I have a business decision to make. A client needs to talk asap, can I make time for them? Of course, it’s part of what makes me unique. A client wants me to write an article about something I’m not comfortable with. Will I do it? No, not unless I think I can do the absolute best job possible. If it’s not for me, I know other freelancers who can take over.
These decisions are informed by what I know I want my business to be.
For your business, if you know the answers to these questions, you can also get your business to where you want it to be. Sticking to your guns on these two simple ideas will inform all your decisions, and I would bet very good money, make you a better business for it.
Sit down as a team and agree on these answers. Take a full day and refresh your mission and your uniqueness. I promise you will not regret it.
There are a million reasons to keep up a company blog. One of the main reasons is to position your company as an expert in your field. Sounds hard doesn’t it? It’s a daunting task, learning how to use a blog to make yourself an expert. There is a trick I am going to share that makes it quite easy. It’s not something that can be used with every blog post, but once every week or two it is worth putting out there.
One way to position yourself as an expert is to be a go-to source of information for your field. Every week search out interesting articles, blog posts, and videos that are current and useful.
Take those articles and write extremely short blurbs giving an introduction to the article, and explaining why you, as an expert in your field, found it to be interesting and worth a read. Link to the article.
And that’s it. If potential clients know that instead of searching out their own information, they can come to your site, they are more likely to stop by. Plus, if you find truly great content to share, they will start to associate you with that greatness.
The next question is obvious. Isn’t it hard to find great quality content? The answer is no. I’ll explain how.
Go to www.google.com/alerts. Put in what you think are a few keywords on your subject. If you’re a pet store and want to be known as an expert on how to keep pets healthy, some phrases to use may be: canine health, pet health, dog health, how to keep pets healthy, and so on.
Sign up to receive the alerts every day, and one day a week go through them, finding the best articles and writing up your blog post. Easy as pie.
You’ll still want to write posts on certain topics that you want to be an expert in. For example, today I’m writing a post on how to write blog posts, but perhaps next week my post will simple be a round-up of other posts on the same topic. It’s an easy way to get out quality content that paints you and your company as an expert.