Month: January 2011

The Benefits of A Relationship With A Copywriter: The Secret to Successful Sales

why-you-should-hire-a-copywriterHiring a professional copywriter means you will have more time and energy, and you’ll make more money. Not a bad deal, is it?

Most businesses don’t realize the importance of strong writing. Nor do they understand how a copywriter makes the difficult job of selling a product or service easier. Or how using a copywriter frees up time and energy for other aspects of the business. In case you are …

What Everybody Ought to Know About Web Design and Content

3-important-aspects-of-web-designDisclaimer: I am not a web designer. Not even close. But I do write a lot of content for the web, which has given me some insight on what aspects of web design draw in readers and let the content do its job.

1. Navigation

This is one of those aspects of web design that if it’s done right, you won’t even notice. Navigation is what allows visitors to move …

Why it’s Important to Keep Learning

why-its-important-to-keep-learningToday is a short post as I’m leaving for Breckenridge in a few hours for a family ski vacation.  I was thinking about what I was going to load onto my Kindle for the trip and at the same time trying to decide on my blog topic for the day.  They didn’t seem inter-related until I realized I was stocking my Kindle full of copywriting books.  Lame, right?  Not to …

Why Your SEO Campaign Isn’t Working

why-your-seo-campaign-isn't-workingI’ve had a lot of conversations lately with new bloggers who want their posts to resonate with the SEO gods, but aren’t quite sure what their keywords are. Unless you have prior SEO experience, you’re going to need to hire someone to determine those for you.

Here’s why: if you are a dry cleaners in Chicago, that does not automatically make your keyword Chicago dry cleaner. It seems like it …