Yesterday I told you that as a small business owner you need a blog. Today I’ll tell you how to write it. Writing a blog is about delivering engaging and gripping content day after day after day. Writing content can seem a daunting task at first, but if you follow these six rules, you’ll find that what you churn out will better than you expected.
Rule 1: Make sure every post you write has a purpose.
You just need to ask yourself, why would someone want to read this post? What message am I trying to get across? What will my reader take away from this post? …