I strongly believe that all small businesses should be using social media to position themselves as thought leaders within their industry.
In fact, as I get deeper and deeper into social media writing and social media consulting, this is the conversation I am having the most.
There are so many ways to effectively use social media to communicate with customers and increase brand recognition and sales. And most small businesses can do it without spending a penny. All you need nowadays is sweat equity.
However, the really smart businesses are not only using social media to communicate and connect, but to position themselves as an expert, as the “guru” of what they do.…
Two nights ago, I was woken up at 1:30am and again at 5:30am. The culprit? Water was leaking into my apartment, setting off my carbon monoxide detector and potentially taking years off my life with that horrible noise. Is there anything worse than an alarm going off in the middle of the night? Yes, there are millions of things, I’m aware. I do read the newspaper. But somehow, in the moment, an alarm going off in the middle of the night really rates with the worse possible thing to happen in a long time.