Special message to the visitors

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Chicago Freelance Copywriter

Tag: SEO

Why Your SEO Campaign Isn’t Working

why-your-seo-campaign-isn't-workingI’ve had a lot of conversations lately with new bloggers who want their posts to resonate with the SEO gods, but aren’t quite sure what their keywords are. Unless you have prior SEO experience, you’re going to need to hire someone to determine those for you.

Here’s why: if you are a dry cleaners in Chicago, that does not automatically make your keyword Chicago dry cleaner. It seems like it should, but it doesn’t.

The reason is there might be 500 other dry cleaners trying to optimize that key word. Meaning, there is intense competition and no way you can dominate that key word without spending thousands of dollars a month on an SEO campaign.

However, maybe there are 50 people a day searching for – best dry cleaner in Chicago. And there aren’t any dry cleaners trying to be number one for that phrase. That means there is low SEO competition, and you could easily dominate that key phrase.

Which is where a professional comes in. Determining your key words is an art and a science and is more than brainstorming a few words that describes your business. It’s determining what people are actually searching for vs. how hard it is to dominate that key word. Just because you think most people would search for dry cleaner in Chicago doesn’t meant they are. It just means you think they are.

SEO is extremely important to small businesses, and I strongly suggest everyone run an SEO campaign. However, unless you’re certain of your keywords, there really isn’t a point.

If you are thinking of starting an SEO campaign and need an SEO expert referral, I’d be happy to give you one.

I understand SEO is confusing so please leave any questions in the comments and I will do my best to answer them.

Do you know your keywords? How did you figure them out?

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Eight Beginner Tips For Better SEO

Business Blog SEOWhat exactly is SEO (Search Engine Optimization)?  Basically, it’s what Google and other search engines use to find your small business blog.  What is the point of having a blog or business website if when people Google you, they can’t find you?

Here are a few tips you can use in order to help yourself get found which will hopefully bring you more clients and readers.

First, write your blog posts in a text editing program rather than directly online. This way when you go to transfer it to your online presence you’ll be forced to re-read and eliminate typos, and make sure what you’ve written is on point.

Second, make sure your posts are relevant. Assume you have around 2 seconds of eye time before the person makes a decision if they are going to stick around or not.  Use your most powerful keyword words first.  If you’re a coffee house, make sure the word coffee is one of the first your visitor will see.

Third, put the interesting and pertinent info first. Don’t end with that great special offer, lead with it.  No need to prep us for exciting information, blast it in our face.

Fourth, use images. Text is boring, and you will need to grab people’s attention.  White space, such as line breaks and writing short paragraphs is good too.  When using an image, make sure to use the alt text option to add a description of that image, and make sure to use good keywords.  When you hover your mouse over an image, you should see that alt text and if you used the right words it can help with your SEO.

Fifth, build an online presence. It’s going to take a lot of hard work.  You’re not going to wake up one glorious morning and find you have 10,000 followers and glass slippers where your ratty gym shoes used to be.  You want to make sure your social media profiles are up to date (Facebook, Twitter, LinkedIn, etc) and you just want to get yourself as much of a online community as possible.  Don’t worry too much about this one now, it comes in time, and as long as you keep up with your blog and your online profile, it will happen mostly organically.

Sixth, get yourself a subscription to Google Analytics. It’s free.  And powerful.  Here is a pretty in-depth article on how to use it.

Seventh, make sure to tag your blog entries. Up to 10 tags, but only one category.  You’ll hear different advice from different people, but I think one category is best.  You don’t want to have your customers searching for vitamin C, but you’ve labeled every post as vitamin, so they all pop up.

Eighth, remember that it all comes down to content. The more content you have, the more information there is for search engines to index, which means more indexed content, which means….more people will visit your site!

For more info, check out this article by Modish Biz Tips.

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