Tag: e-mail blasts

7 Writing Tips to Connect with Your Prospects

7-writing-tips-for-connecting-with-prospectsThis post was originally going to be titled: Writing From Your Reader’s Perspective. But I decided that just didn’t encompass all I was trying to say.

The point is you are writing for potential customers. Whether it’s through a newsletter, blog post, website, or brochure, you are sending your message because you want to connect with your current and potential customers.

That means you need to draw your prospects in, …