Over the past few weeks I have been working with a company, helping to improve their website and get them familiarized with using social media to increase their sales and visibility. After setting up a Facebook page, the owner asked me three specific questions.
- What is the main benefit of having a lot of “likes” on Facebook?
- How can I utilize Facebook for marketing?
- How can I advertise my Facebook page so others can find me?
I thought these were excellent questions for any small business owner just starting out on Facebook to know. So I am sharing my email response, in the hopes that you find it helpful and it encourages you to jump on the Facebook bandwagon.