Month: March 2011

How to Plan an Email and Blog Campaign

how-to-plan-an-email-and-blog-campaignDeciding to combine blog posts and an email campaign is a great idea. But most business think all they need to do is write a post and send an email. There is more that goes into a campaign than just those two steps. The most important component is having a plan and recognizing your goal.

Setting Your Goal

Understanding what you want to get out of a blog post/email campaign …