Write Better Blog Content 101

Write-better-blog-content-101Welcome to the second post in this week’s series all about blogging.

If you want your blog to support your business and bring you revenue and customers, you need a blog that is reliable, interesting, and helpful.

Your blog is one of the best and more important business-generating tools in your stockpile. So understanding how to blog well can be a real asset to your marketing plans.

One of the best ways to learn how to blog better is to read blogs about blogging. However, the truth is the niche of blogging about blogging is oversaturated and can be an awfully scary place to try to navigate.

It is possible to spend the next fifty years reading articles on how to blog better. And here I am adding to that over-saturation. However, this post is simple a compilation of all the posts I have read and found helpful and thoughtful. I am not going to add my own thoughts to this, but I hope that these posts written by the leaders in their field bring you as much help as they brought me.

Copyblogger: The 8 Habits of Highly Effective Bloggers

This post was written by Annabel Candy, of Get In the Hotspot. It was published on Copyblogger on April 20, 2010.

It’s a broad overview of what many of the most successful bloggers out there do in order to be successful. We all want to be successful, right?

Chris Brogan: 40 Ways To Deliver Killer Blog Content

This post was written by Chris Borgan on December 4, 2008.

It’s a list of 40 ways to blog better, and written in very short, very concise rules. Just to give you an idea of how easy these are to digest, his first rule is: Brevity rules. Can you say it briefly?

Convince & Convert: 8 Ingredients of Intoxication Blog Posts

This post was written by Jay Baerl on May 19, 2009.

This is a meat and potatoes post. It goes over the main factors that go into blogging from headline to photos.

Copyblogger: 5 Essential Blogging Tips from the Father of Chinese Philosophy

This post was written by Michael Aagaard on December 8, 2009.

It is a very zen way to think about blogging and it uses different terminology which may resonate more than posts that use mostly jargon.

HubSpot: Before You Start Blogging, Ask Yourself These 10 Questions

This post was written by Rick Burnes on October 27, 2008.

This feels like one of those lists couples are supposed to go over together before getting married. Not everything is totally applicable right now, but eventually it will be. Make sure you’re planning for the future.

Outspoken Media: What Do You Love About Your Favorite Bloggers?

This post was written by Lisa Barone on July 26, 2010.

I like this post because it makes you sit back and think why you like other blogs and how you can apply those lessons to yourself. Plus she makes some really good points.

Copyblogger: 10 Sure-Fire Headline Formulas That Work

This post was written by Brian Clark on July 30, 2006.  It’s an oldie but a goodie.

I talked about this post yesterday too.  The truth is headlines really do matter, and this post has some great tips for those who find it difficult to draw people in via headlines.

I hope these posts are of some help when thinking about how to blog better.  Understanding the craft of blogging and how it can bring in business and recognition is a skill worth learning.  What are some of your favorite articles?  Do you have anyone I didn’t mention that you swear by when it comes to learning about blogging?



  1. I suppose I have to get into that discipline. Many times I find myself bookmarking stuff I’ll never return to.

    Thanks Rebecca.

  2. Wow! Rebecca, this is great stuff. I have only taken blogging seriously over the last 7 months or so and I am still learning a great deal on how to deliver better content. By the way how do you bookmark all these links such that it is easy to find? I can be a bit disorganized sometimes with bookmarks all over the place. Any tips would help – Thanks

    1. Hi Peter,
      I’m glad it helps. I find reading as much as I can about blogging really is a type of blogging education. I just keep a list of blogs, but the key to my bookmarked list is I only bookmark posts that I know I will return to. I’m very picky about my bookmarks, which makes my list easier to navigate and also I think more valuable. Hope this helps!

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