Hopefully by now I have convinced you to blog. Have I? If not, go re-read this post on business blogs. But let’s assume you’ve decided you’re going to blog since it’s a great way to build a client base, get your word out, and generally have a good time expressing yourself. Now it’s time to give you a piece of advice on how to blog: Personality.
You may be used to writing in the business style. It gets information across, doesn’t really let any personality though, and it’s a great way to keep from offending anyone, except those who find boring writing boring. But it’s not the way to run a blog.
If you are a small business owner I’m assuming you are passionate about what you sell. Bring that passion onto your website and blog. Nobody wants to buy a service or product from somebody who doesn’t seem to really care. Use your blog to convey your excitement over your product.
Let’s do a quick example. I’m going to pretend I own a coffee shop. I am wired beyond belief after drinking 6 iced lattes and a shot of espresso and thanks to that extreme caffeine high, I decided I’m going to write a blog post about the perfect bran muffin I just developed. It is moist and flavorful and I just know I’m going to sell them in droves as long as I can get people to my store. What’s my first step?
1.) Tweet! @bestbakeryever (made up name) Just perfected the most delicious and moist bran muffin ever! Stop by the shop to sample next week
2.) Post on your website: New product available next week: Bran muffin
3.) Your blog: And this is where you tell the story and use your personality. You start out, back when I was a kid my grandpa loved bran muffins but complained my grandma made them too dry and he had to drink a gallon of milk with them. So I made it my life’s goal to make the perfect bran muffin and yesterday at approximately 3:04am I perfected them! I know you’re going to love them as much as I do, and my grandpa would have. Please stop by the store for a free sample.
So basically that is as bare bones as it gets when discussing personality as a way of creating business. Questions? Sound off below. I answer every single comment so please leave one.
What do you think of letting your personality shine through? Do you feel uncomfortable in a business setting or do you think it could actually help your company?