I strongly believe that all small businesses should be using social media to position themselves as thought leaders within their industry.
In fact, as I get deeper and deeper into social media writing and social media consulting, this is the conversation I am having the most.
There are so many ways to effectively use social media to communicate with customers and increase brand recognition and sales. And most small businesses can do it without spending a penny. All you need nowadays is sweat equity.
However, the really smart businesses are not only using social media to communicate and connect, but to position themselves as an expert, as the “guru” of what they do.…