Tag: Facebook

Facebook vs. Twitter: A Platform Comparison

facebook-vs-twitter-a-platform-comparisonfacebook-vs-twitter-a-platform-comparisonCompanies getting into social media are often confused about the difference between Facebook and Twitter. Besides the fact that Twitter limits messages to 140 characters, is there a real difference? Do companies need both? Won’t Facebook with its 500 million users and new buzz-worthy movie cover it all?

No. Twitter users and Facebook users are different beasts. NPR just completed this fascinating survey on the difference between those who follow them on Twitter vs. those who follow them on Facebook. I really suggest you take a read through it as it does an excellent job of explaining what the difference really is.…

Top 5 Areas To Concentrate Your Social Media Time and Efforts

I mentioned in Monday’s relationship challenge post that I attended a wedding last weekend and learned two lessons I would be sharing with you. The first was a reminder on how important relationships are. Today you get the second.

This is such a simple lesson but one I think we often overlook.

Hard work pays off.

That’s basically all there is to this lesson. My friend who got married, Mary, put her heart and soul into this wedding. For ten months she worked tirelessly to make this joyful event everything she ever wanted it to be. And in the end, it was more beautiful and loving than I think even she imagined it could be.…

Good News and Bad News

I’m going to start with the good news since I like to think of myself as a glass half full kinda gal.

So here is my good news: My Social Media Writing business is thriving!  I am beyond thrilled.  When I started this business two months ago I knew there was a huge demand for well-written social media content priced with small businesses in mind.  Apparently I was right (and apparently I’m not afraid to say it out loud). I have met so many amazing small businesses who are starting out in social media and need a bit of help.  It’s been amazing working with different people, learning as much as I can, and helping small businesses move from traditional marketing into social media marketing.…

What You Can Learn From Starbuck’s Social Media Recipe For Success

This is a blog geared toward small businesses, but that doesn’t mean we can’t play with the big boys sometimes. I wanted to talk about one company that is doing a lot of things right: Starbucks

Starbucks is a pretty bad-ass player at Social Media. Sure they’re huge, but that doesn’t mean a small business like yourself can’t learn from them. Here are a couple lessons worth paying attention to:

Listen To Your Customers

Starbucks has an entire website dedicated to listening to their customers. It’s called My Starbucks Idea, and it’s a place for those to give suggestions on how to improve the “Starbucks experience”.…

How To Boost Your Karma With Free Bacon

Fall is my favorite season for many reasons:

  1. The bugs start dying (I abhor all insects)
  2. I can stop wearing sunscreen (I’m about as prone to a sunburn as HBO is to producing dramas about organized crime. Anyone watch Boardwalk Empire last night?)
  3. I love to wear boots (Fryes are my absolute favorite)
  4. My parents have an apple tree in their backyard so I get as many apples as I want (although I still have never actually baked with them, this year I intend to make a crisp)
  5. TV starts up again (this is the most important reason).

I have been a TV junkie since I was a kid.…

5 Little Successes That Lead To Big Ones

5-little-successes-that-lead-to-big-onesLife is built upon little successes. Every big milestone that we hit has been built on many mini steps first. Creating a social media presence is no different. It’s important to take the time to celebrate the little successes so that the journey to your ultimate goal doesn’t feel so far away.

Here are what I consider to be the first five steps that are worth taking a moment to celebrate:

1.) Your first 100 Twitter followers AND your first 100 Tweets

This is such a huge milestone because to get here, you really have to engage on Twitter and make yourself worth following.…

What The Emmys Should Have Taught You About Social Media

social_media_and_communityI had another post planned for today, but last night, while watching the Emmys, I realized there was a lot to be learned from this classic awards show.

I have always been a lover of awards shows, the Emmys, Oscars, Golden Globes, etc. It is a mixture of the red carpet and the fact that I have three hobbies and two of them are watching TV and watching movies.  It was also something about the fact that the Emmys felt so exclusive, and I wanted to be a part of it.  But unless I moved to Hollywood and roomed with Courteney Cox, I was never going to be invited.…