Tag: building a brand

Now You Can Build Your Brand Using Sweat Equity

Sweat-EquityCompanies put a lot of money and expertise into building their brand — finding the perfect advertisement, designing that logo that will make you thirsty, hungry, tired, awake, sweaty, funny etc.  It is a rich man’s game, and the more money you have, the bigger brand you can build.  Or at least that used to be the case.  But not anymore.  Now building a brand is a game anyone with time, drive, and perseverance can play.

Thanks to the world of social media, building a brand is currently as much about sweat equity as it is about money.  Does money help? …