Looking for a way to engage even more patients and prospective prospects, we decided to implement a YouTube channel as a central location to house all our videos. I was in charge of writing headlines that drew people in and creating body copy that was precise yet informative. I optimized all the copy for SEO to make sure those who wanted to find our content were easily able to do so. As the first branded pharma channel, and almost 300,000 hits, we call this project one of our most successful to date.