the-power-of-30-minutesSet a timer for 30 minutes, start typing, and don’t stop until the timer goes off.

I could stop writing this post now, and you’d know about 90% of what I’m about to say, but nonetheless, I’d love it if you’d stick with me for 250 more words.

I’ve been focusing a lot lately on how to write well. How to use words to make an impact. In fact, one of my titles was: How to Write Like an Expert.

What I haven’t done is acknowledge the fact that half the battle of putting words into the Internet is making the time to write them in the first place.

You’ve loved my 24/48 rule. So now I’m adding a new one to the rule book. Write for 30 minutes straight.

It’s not that much. It’s how much time watching Seinfeld used to take before DVR. It’s how long it takes to get ready in the morning (if you have long hair that needs blow drying). It’s 1/48th of your entire day. It’s 1/336th of your entire week.

So take 30 minutes out of your day, set a timer (there’s probably one on your phone), and start writing. Don’t stop to check email or answer a phone call. Pretend you are in a meeting with a very important client, and you simply cannot take that 15 seconds to order-in Thai food.

By doing this you not only find the time to write, but you will find the focus to write. Getting in that zone where you crank out what you need to instead of flitting around a 300 word blog post for two hours is essential.

Knowing you only have 30 minutes to get it done, but also knowing you have that 30 minutes uninterrupted will get you focused, get you in the zone, and result in progress.

So that was actually 256 words. I’ll go back and cut 6 of them. In 24 hours. And then again in 48. But now 30 minutes are almost up, so for now, I bid you adieu.

p.s. I saw The Social Network last weekend. I loved it. A very interesting story. Now I want to meet Mark Zuckerberg and ask what was true and what wasn’t. Although I doubt he’d tell me. What’d you guys think?





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