Think about the last book you read. Unless you’re into picture books, it probably had long blocks of text. Now imagine those same blocks of text on the web. Did you just shudder?
Writing for the web is much different than print. I like to think of it as the difference between what you expect picking up a book vs. a magazine. There’s a reason there is only one New Yorker.
The secret to writing online copy that is commanding and effective is knowing the tricks:
– Split it up. Avoid large blocks of text. Break up your message with lists, bullets, headers, white space, pictures, videos, etc.…
This post was originally going to be titled: Writing From Your Reader’s Perspective. But I decided that just didn’t encompass all I was trying to say.
I hear from many small business owners that they don’t have a blog because they aren’t good writers. Can I tell you a secret? You don’t need to be an amazing writer to have a successful business blog. You just need to find your voice. 
There is no one way to write a blog post, but I know that when just starting out, the idea of sitting down and writing a post can be extremely daunting. You feel that it needs to be well written, provide value, engage your reader, and be interesting. It’s a tall order, but I am going to go through the steps of how I write a post in hopes that you’ll realize it’s a challenge, but one you can easily overcome to write wonderful posts that promote your business and keep you in the game.