This post was originally going to be titled: Writing From Your Reader’s Perspective. But I decided that just didn’t encompass all I was trying to say.
The point is you are writing for potential customers. Whether it’s through a newsletter, blog post, website, or brochure, you are sending your message because you want to connect with your current and potential customers.
That means you need to draw your prospects in, keep them wanting more, and forge a bond. Here are 7 writing tips on how to create connections:
1. Write compelling headlines. The five or so words in your headline are the most important text of your message. This applies to blog posts, newsletters, even your web site headline. It doesn’t matter how good your newsletter is if nobody reads it. Make it relevant. RebeccaOsberg.com June Newsletter — boring. RebeccaOsberg.com Writing Tips — a little better. Still too generic. 3 Signs Your Website Needs Updating — best. Because it provides value.
2. Keep it short and simple. Tell readers what they want to know and stop writing. Try to use short paragraphs, short sentences, and stay away from confusing industry jargon.
3. Make it personal. It’s not about you. It’s about your customer. Write with their goals in mind. How will you help them achieve their goals? Why are you better than the competition? Write down the answers to these two questions. Refer to them while writing any promotional material. It will keep you focused.
4. Be passionate. Nobody wants to read dull writing. Be conversational. Be friendly. Use humor. Formal writing doesn’t automatically equal effective writing. Be real and sincere and more readers will relate to you.
5. Organize efficiently. The rule of journalism is to put everything a reader needs to know in the opening paragraph. Try to follow that rule as much as possible. Important info first, and details further down.
6. Provide testimonials. Where and when it is appropriate. Throwing a quote at the bottom of a newsletter, or devoting an entire web page to testimonials gives prospects the confidence they need to take action and is appropriate. An entire e-mail blast on why your mom loves you is not.
7. Include easy to find contact info. Put your contact info at the top and bottom. Make sure your email address is prominent. Include a “call to action.” Let prospects know you will be there if they need you. It will encourage a next step instead of an automatic delete.
Creating a connection through the written word is easier said than done. But using these tips you will have a fighting chance.
How do you connect with your readers? Do you have any writing tips that work? Please share, I’d be eternally grateful.
Welcome to the second post in this week’s series all about blogging.
If you want your blog to support your business and bring you revenue and customers, you need a blog that is reliable, interesting, and helpful.
Your blog is one of the best and more important business-generating tools in your stockpile. So understanding how to blog well can be a real asset to your marketing plans.
One of the best ways to learn how to blog better is to read blogs about blogging. However, the truth is the niche of blogging about blogging is oversaturated and can be an awfully scary place to try to navigate.
It is possible to spend the next fifty years reading articles on how to blog better. And here I am adding to that over-saturation. However, this post is simple a compilation of all the posts I have read and found helpful and thoughtful. I am not going to add my own thoughts to this, but I hope that these posts written by the leaders in their field bring you as much help as they brought me.
This post was written by Annabel Candy, of Get In the Hotspot. It was published on Copyblogger on April 20, 2010.
It’s a broad overview of what many of the most successful bloggers out there do in order to be successful. We all want to be successful, right?
This post was written by Chris Borgan on December 4, 2008.
It’s a list of 40 ways to blog better, and written in very short, very concise rules. Just to give you an idea of how easy these are to digest, his first rule is: Brevity rules. Can you say it briefly?
This post was written by Jay Baerl on May 19, 2009.
This is a meat and potatoes post. It goes over the main factors that go into blogging from headline to photos.
This post was written by Michael Aagaard on December 8, 2009.
It is a very zen way to think about blogging and it uses different terminology which may resonate more than posts that use mostly jargon.
This post was written by Rick Burnes on October 27, 2008.
This feels like one of those lists couples are supposed to go over together before getting married. Not everything is totally applicable right now, but eventually it will be. Make sure you’re planning for the future.
This post was written by Lisa Barone on July 26, 2010.
I like this post because it makes you sit back and think why you like other blogs and how you can apply those lessons to yourself. Plus she makes some really good points.
This post was written by Brian Clark on July 30, 2006. It’s an oldie but a goodie.
I talked about this post yesterday too. The truth is headlines really do matter, and this post has some great tips for those who find it difficult to draw people in via headlines.
I hope these posts are of some help when thinking about how to blog better. Understanding the craft of blogging and how it can bring in business and recognition is a skill worth learning. What are some of your favorite articles? Do you have anyone I didn’t mention that you swear by when it comes to learning about blogging?