Tag: Website copy

A Week of Opinions: You Need to Hire a Professional Writer

why-you-need-to-hire-a-professional-writerHiring a writer is one of the smartest moves any small business can make.

I’m not just saying that because it’s what I do. I’m saying it because I have seen the toll that bad writing can have on a small business, and I’ve seen the effect of good writing.

For all you out there who know your website needs updating and are thinking about doing it yourself, please read …

Out With The Old, In With The New

out-with-the-old-in-with-the-newThink about the last two years. A lot has happened in your business. You probably have new services, new staff members, and new customers. So why do you have the same website copy?

You want your website copy to help your business, not hurt it. So right now, take the time to go through it and make notes of the following:

What do you offer?

Do you still offer all …

How To Write Engaging Copy For Your Website

how-to-writing-engaging-copy-for-your-websiteExpert copy writing has the power to raise your website from average to extraordinary. Strong words will draw in readers, converting them from random visitors to customers.

A large part of my business is re-writing static website copy and taking it from drab to fab. My job is to draw in new customers and expertly describe a company’s goals, products, services, and philosophy. A few days ago one of my …