Tag: social media writing

Social Media Sharing is Caring

social-media-sharing-is-caringI apologize for my lack of post on Monday.  It’s the first time I’ve missed a regular posting date in six months, and it felt bad.  However, the end of the year is always hectic, and trying to finish up a ton of projects has left me with little time or energy to write posts for my own site.

I’m also in the process of trying to get a portfolio of some of my past work added to my site.  Now that I’ve completed a lot of projects that I’m really proud of, it’s time to start showing off.

So please excuse the absence of post Monday, and basically today as well, while I focus on getting my clients the quality work they deserve, and work to update my own site.…

The Social Media Relationship Challenge

I spent the weekend in upstate New York attending one of my favorite people in the world’s wedding. It was an absolutely beautiful affair, held in an old barn that has been standing since 1799. Coming from Chicago, where the biggest hill is the street curb, the scenery was a true and complete treat. Rolling hills covered with trees all succumbing to fall and changing from green to orange, red, and brown.

Ok, so what does this have to do with social media? There are two answers. The second you’ll get on Wednesday. But today we’re going to discuss relationships.

Being with so many wonderful friends reminded just how much relationships matter.…

Success Stories: 9 Questions with Alexis Lamster of Postling

success-stories-postlingPostling is a tool small businesses can use to market, listen, and respond to their customers using social media. It launched on August 1, 2009 and recently broke 10,000 users.  I talked with Alexis Lamster, Vice President of Customers, about what Postling has accomplished, what it hopes to accomplish, and why small businesses are their main target customer.

1.) Who is your target customer?

We strictly target small businesses. We are extremely passionate about small business and we really feel we are the only ones with this kind of platform who is targeting the smaller companies.  We have a few customers who aren’t small businesses, but we try to be very, very small business focused.…

What Are Your Social Media Goals?

socia-media-goalsI’ve been thinking about goals lately. Which means you should be too. Why? Because if you don’t know what you’re striving for, how will you ever reach it?

So ask yourself why you are reading my blog. Is it because your goal is to start a blog in order to grow your customer base? Is it to start a blog because you want to have another medium in which to introduce new products? You need to know what you want. And you need to know your strengths and limits in order to make that happen. Are you incredibly creative but can’t write to get your point across to save your life?…